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Aperture Pet & Life

Pet Age Staff//November 1, 2025//

Aperture Pet & Life

Pet Age Staff//November 1, 2025//

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Aperture Pet & Life was formed in 2022 to amalgamate and further develop some of the largest brands in the aquatics industry, including Bulk Reef Supply, Neptune Systems and EcoTech. Over the past three years, Aperture has quickly become a leading online marketplace in over 50 countries for saltwater aquarists, world-class products for the success of saltwater, freshwater and reptile and amphibian habitats, distribution and one of the pet industry’s largest YouTube platforms with over 110 million video views. 

Among the many recent highlights from Aperture include the 2024 partnership with Spectrum Brands to develop HelloReef All-in-One 15-Gallon and 40-Gallon GloFish aquarium kits that focus on helping new aquarists become successful in their aquatic hobby.

And this year, Aperture announced a distribution partnership with CeramicNature, a Netherlands-based innovator in naturalistic and functional ceramic aquarium decor and breeding solutions., and with Giesemann Aquaristic, which develops and produces aquarium lighting, aquarium covers, aquariums and custom-made aquariums in Germany.