Kent Worldwide

Headquartered in Muscatine, Iowa and built on the Kent family’s 90-plus year history of product ingenuity, Kent Worldwide (formerly Kent Corporation) is a manufacturer of innovative products for pet parents. Kent’s independent standing gives it the flexibility to push product innovation to new places while remaining close to the partners and customers that it serves.

With such brands as World’s Best Cat Litter, Back-2-Nature, Breeders Choice and BreederCelect, the company creates sustainable litter and pet bedding options. Kent’s core business is World’s Best Cat Litter. Kent has recently made several international acquisitions to expand its presence to Australia and the UK.

Kent debuted its new pet well-being brand, WellJoy, during SUPERZOO 2025 last week. The brand aims to “feed the unspoken connection between cats, dogs and their people” with a range of functional treats and supplements to support overall pet wellness. The company also is in the final stages of building a cat litter manufacturing plant that is expected to be the world’s largest facility for natural cat litter.