With the knowledge that consumers are increasingly demanding sustainability, transparency and organic ingredients in their pet food, and scrutinizing more than ever for quality and safety, Petcurean announced GATHER, a new category of pet food crafted from certified, organic, non-GMO and sustainably produced ingredients. The recipes are blended and balanced to provide dogs and cats with premium quality, natural nutrition and are free from rendered ingredients. The line was debuted at SuperZoo in Las Vegas, Nevada, hosted August 2 to 4.
When developing GATHER, Petcurean searched for and found a handful of farmers, growers and fishers who were practicing the responsible and sustainable production of natural ingredients. Those who earned Petcurean’s confidence have become the secured sources and trusted partners that supply the premium quality ingredients used in GATHER. Each recipe is free from rendered or genetically engineered ingredients and features a single source, fresh and dehydrated primary protein—including a Marine Stewardship Council (MSC) certified cod recipe for dogs, an organic chicken recipe for dogs and cats, and a certified Vegan recipe for dogs featuring organic peas. The line-up includes Wild Ocean, Free Acres, and Endless Valley recipes.
“As a company, we’ve always been committed to providing nutritious, quality recipes for pets using whole food ingredients, and with GATHER, we’re taking our commitment one step further by meeting the growing consumer demand for complete responsibility and accountability,” said Rick van Schagen, president at Petcurean. “We took time to seek and find partners whose integrity, transparency and sustainability practices mean we can deliver functional, whole foods from the earth and oceans to keep pets healthy, happy and loving life, as naturally as possible. Consumers are increasingly demanding unique, natural brands; we created GATHER to be proactive and ready to meet that demand.”
GATHER is the first Canadian manufacturer of dry dog food to obtain MSC certification, a label provided by The Marine Stewardship Counsel to easily identify seafood which has been caught by fisheries that follow sustainable practice and care for the environment. The MSC seafood certification and eco labeling program is recognized as the global “gold standard” for sustainable, traceable, wild-caught seafood.
“We applaud Petcurean for bringing seafood sustainability to the forefront in a category where the provenance and sustainability of seafood is often an afterthought,” said Jay Lugar, program director for MSC in Canada. “By purchasing the MSC certified GATHER formula, dog owners directly support fisheries and fishermen who care about the environment and protecting the stocks they fish for the future.”
GATHER’s Endless Valley carries The Certified Vegan Trademark which guarantees that the recipe is vegan and does not contain any animal ingredients or animal by-products, uses no animal ingredient or by-product in the manufacturing process, and has not been tested on animals.
To further show Petcurean’s commitment to sustainability, GATHER leverages a USDA certified bio-based packaging to help reduce the product’s environmental impact. By using bags that are one-third plant-based, Petcurean has reduced its use of petroleum-based resources by 30 percent; for every 16 lb. bag the company makes, it saves close to a 4lb. bag worth of petroleum-based material.
The GATHER line of pet food will be available for order by pet specialty retailers as of today, and for consumer purchase in October. For more information, please visit www.petcurean.com/superzoo.