Please ensure Javascript is enabled for purposes of website accessibility

Committed to Better Nutrition

Michelle Maskaly//September 2, 2014//

Committed to Better Nutrition

Michelle Maskaly //September 2, 2014//

Listen to this article

We recently spoke with Daniel Hereford, president and founder of Pets Global, Inc. about why he started the company and how he has seen the pet industry change over the past 17 years.

Michelle: Tell me about Pets Global.

Dan: Pets Global was founded in 2010 with the intent to bring consumers a pet food that would meet their pets’ nutrition needs and also be palatable and affordable.

We continue to have this focus, but we also are always developing new goals. We rely on consumer feedback to come up with new formulas.

Michelle: You started in the industry in 1997. How have you seen it change over the years?

Dan: In the last 17 years I have seen pet foods evolve from good formulas to great formulas. The perception of our pets has evolved as well. They are no longer viewed as just pets, they are viewed as our pet children and us their pet parents.

The love and friendship of our four-legged companions is unconditional. Think about this; when a dog or a cat is put in a kennel for a few hours and then you let them out they are happy to see you, be with you and love you the same.
How would you feel if the roles were reversed and you were left in the kennel for a few hours by your spouse or friend? This fact alone shows the love they have for us is unconditional.

They say we are trying to humanize our dogs and cats, but I think the evolution of our industry and our four-legged companions is teaching us how to be better pet parents and kinder people.

Michelle: Explain the uniqueness of your food cans.

Dan: At Pets Global we are working hard to bring consumers what they are asking for. At one point consumers wanted grain-free pet foods at a fair price. Now they can go on the internet and research anything and they will not settle until they find what they want.

So to help set our products apart we developed our Zignature dog foods to be low glycemic, potato free, grain free and also chicken free. Our Zignature cans are also guar gum and carrageenan free.
Most of our dog foods are single animal protein as well.

Fussie Cat is not just another little can of some random cat food pate. It is nicely shredded chicken or flaky chunky tuna, hand packed in a human consumable manufacturing plant, with an enticing topper. Fussie Cat has to be one of the most palatable cat foods there is. Don’t take my word for it go try some today.

Michelle: What’s a typical day like for you?

Dan: A typical day at Pets Global is potato and grain free. What I mean is, we as a company try to practice what we preach (feed our pets). I notice when I took my potato consumption down to zero and reduced my grain consumption I lost 30 pounds of fat in 60 days.

So, all of us at Pets Global try our best to eat a low-glycemic diet like we feed our pets with Zignature and Fussie Cat Pet Foods.

On another note Pets Global is a family-owned and operated business. We are all very hands on with the day-to-day operations. Most everyone here is from the pet industry with 10 to 25 years in this industry.