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Bolster Your Business Beyond Social Media
BY AMY CASTRO The starting cost of a Superbowl ad in 2019 was more than $5 million and big companies forked it over without blinking an eye. However, most independent pet businesses have small or nonexistent marketing budgets, so they have to get creative. Although many business owners have made social media a big part […]
Essentials PetCare Expands Vet Clinics
Press release: Essentials PetCare Essentials PetCare announced the expansion of its walk-in clinics to nine Walmart stores in the Dallas-Fort Worth area of Texas. The veterinary clinics are scheduled to begin opening later this month and in June. In 2016, Essentials PetCare launched the very first retail veterinary clinic located within a Walmart store in Port Richey, Florida. The company’s[...]
Champion Transparency Council Members
Press release: Champion Petfoods Champion Petfoods today announced the members of its unique committee, the Champion Transparency Council, intended to provide unprecedented access and visibility to its pet food creation and ingredients sourcing processes. The four-member Council – comprised of two pet care industry experts and two Pet Lovers – will produce periodic candid, first-hand reports [...]
Former Mars Petcare Exec Joins True Leaf
Press release: True Leaf Medicine International Ltd. True Leaf Medicine International Ltd., a leading global cannabis and hemp wellness brand for pets, today announced the appointment of Kevin Cole as president of True Leaf Pet. Kevin brings over 20 years of experience in consumer-packaged goods (CPG) to True Leaf as well as considerable expertise in […]
Life Stage Nutritional Needs for Pets
There is a wide range of pet foods and supplements catering to dogs and cats as they age. If a parent tried to serve baby food to their 18-year-old son or daughter during a family meal, they would no doubt be on the receiving end of a raised eyebrow, followed by a comment to the […]
3M Salmonella Test Validated for Animal/Pet Food
Press release: 3M Food Safety 3M Food Safety announced that the 3M Molecular Detection Assay 2 – Salmonella has earned matrix extensions from AFNOR Certification for its NF VALIDATION. In February 2017, the test was first certified by AFNOR (Certificate reference number: 3M 01/16-11/16) for detection of Salmonella spp. in all human foods as well as in […]
Max and Neo Reaches Donation Milestone
Press release: Max and Neo Max and Neo is increasingly becoming a dog rescue’s go-to brand. Known for its generous 1 For 1 donations in the dog rescue community, it has donated a staggering $4 million worth of dog leashes and collars. This young company, which was started in 2015, does not wait until the […]
AAHA Names BabelBark Health Care Provider
Press release: BabelBark, Inc. BabelBark, Inc., a pet-related application software developer, is proud to announce that it has been selected as the exclusive provider to the American Animal Hospital Association’s (AAHA) more than 4,426 accredited hospitals across Canada and the United States for vet-to-pet health care monitoring and communication applications and services. As the only associati[...]
American Pet Nutrition Launches New Packaging
Press release: American Pet Nutrition American Pet Nutrition has launched a partnership with Morris Packaging, a family-owned company located in Plymouth, Minnesota. Morris Packaging, run by Jim Bob Morris, has a unique manufacturing process for packaging that focuses on minimizing energy consumption, utilizing recycled goods and ultimately reducing the environmental impact. APN selected the comp[...]
Total Pet Spending by Age and Income
By: The Pet Business Professor According to John Gibbons, president of A GPS for Pet Businesses, we have seen that the key demographic factor behind increased pet spending is income. At the same time, the demographic that attracts the most broadscale interest and media attention is the spending by generation. Although we can’t bundle these two together. […]
Phillips to Include Oxbow Enriched Life Line
Press release: Phillips Pet Food & Supplies Phillips Pet Food & Supplies, a leading pet product distributor serving the independent pet channel, recently expanded the Oxbow brand to include the new Enriched Life line. The unique hard-goods line includes habitats, natural chews, play centers and care items for small mammals. Enriched Life products are now […]
Vetoquinol USA Launches Flexprofen
Press release: Vetoquinol USA Vetoquinol USA, a world-class developer of veterinarian-approved formulas for animal healthcare products, today announced the launch of its newest product called Flexprofen. Flexprofen is a generic, beef-flavored chewable tablet that contains carprofen, which is the most widely-used and clinically-proven non-steroidal anti-inflammatory (NSAID) used in veterinary med[...]
