The phrase “pet apparel” has been a relevant buzzword in the industry. And the debate of whether or not to dress up pets in any sort of clothing is an ongoing topic of conversation.
But whether you support pet fashion or not, there is no denying that pets are being treated more and more like humans and members of the family. This is one of the reasons that the pet apparel category is beginning to grow in popularity, especially for dogs.
It started out as a trend of dressing dogs up in costumes or similar fashions for Halloween and other celebrations and holidays. This led to a growing sector within the pet industry that has adapted to the needs of pets and pet parents. And while the costume trend is still relevant and popular, the industry is branching out further into the apparel category.
In fact, today it’s more than just putting dogs into a cute outfit; it’s widely considered that there are benefits to pet apparel.
Wearing pet apparel minimizes shedding, keeping fur within the garment and making cleanup much easier—just throw the garment in the wash. Pet apparel also reduces itching, chewing or scratching, which is particularly beneficial after a pet receives surgery or has allergies. It can provide a sense of comfort and protection, reducing anxiety and keeping them at comfortable temperatures. It also keeps them dry on rainy days, which is important as spring showers approach. Additionally, pet clothing keeps dander in check, thus reducing human allergy symptoms.
Ultimately, pet apparel can help pets and humans alike.
These products are perfect for any dog wardrobe, providing the creativity, individuality and function pet parents are looking for in dog apparel. There’s a piece of clothing for any activity, occasion or situation, which is beneficial for manufacturers and retailers to offer to their customers. With a wide selection and knowledge of the available styles, industry leaders can help pet parents find the styles they want for their dogs and keep them coming back for more.
Watermelon Dog Graphic Tee
Fun, vibrant, screen-printed tees are perfect for year-round dress up as well as helping to control dander and shedding. This ultra-soft cotton/poly blend tee features a screen-printed cool pooch holding a watermelon. Machine wash cold; tumble dry low. Available in XS, S, M and L.
Reversible Puffy Coat by Fashion Pet
The Reversible Puffy Coat offers stylish protection for dogs from the wind and cold weather with two coats in one. It’s reversible in purple/gray or red/black, with faux fur trim around the hood for extra warmth. The coat attaches at the front with Velcro brand fasteners for a comfortable fit and to ensure the chest stays warm and dry. It’s also machine-washable and has a convenient leash hole for walks.
Ultra Doggie Socks by Ultra Paws
Ultra Paws Ultra Doggie Socks have patterns that are printed using state-of-the-art methods, so they have no interior threads—which means there’s nothing to catch on a dog’s nails. The socks have a generous swirl of silicone on the bottom to give dogs traction on slick surfaces, and an extra-tall, double-layer cuff holds the sock in place. These machine-washable socks are available in three fun patterns and five sizes to fit any dog perfectly.
Hasbro Pet Costumes by Rubie’s Pet Shop
Rubie’s Pet Shop Boutique, under license with Hasbro, Inc., has launched a line of officially licensed pet costumes celebrating Transformers and My Little Pony. The Transformers-inspired costumes include Optimus Prime and Bumble Bee, both with a fiber-filled shirt and headpiece. The My Little Pony costumes include Rainbow Dash and Twilight Sparkle hoods, tutus, harnesses and leashes.
Snugpups Fleece Coats
Not only does the machine-washable Snugpups fleece coat come in dozens of adorable patterns, it is made with super cozy, double-lined polyester fleece to keep dogs warm and dry in any weather. The easy on/off design allows owners to slip it over the head and quickly attach the army-grade, two-inch-wide nylon belting around the belly. A sturdy strip of Velcro ensures that the coat will stay on and stay in place while the dog runs, romps or even curls up for a nap.
Duluth Double Fleece Coat
Duluth Double Fleece Coat now comes in even more color combinations! Garnet/pumpkin, leopard/red, cobalt/grass, mulberry plaid/fuchsia, wintergreen plaid/emerald and red tartan/black options are now available to keep dogs both stylish and warm. The double-layered, reversible popover coat can be purchased in sizes 6 to 26, and custom sizing is also available.
Cozy and fun all in one, these Mantra Muttsoks feature the fun and unique Doga Lotus Paw design. They’re available in sizes itty-bitty to extra-large.
Buffalo Plaid Dog Scarf
The Buffalo Plaid Dog Scarf is warm without the added bulk of a sweater and has a slit to attach a leash to any collar. It has reflective trim and can be worn folded over or fully extended. As with all Wildebeest products, it is machine washable, designed and assembled in the Bay Area and carries a Wild4Life guarantee.
The Quinzee is a weather-resistant, packable jacket featuring recycled polyester insulation that packs down into its integrated stuff-sack for storage. The leash portal on the back allows the Quinzee to be worn over most harnesses. It’s made with 75D polyester shell fabric with a 30D polyester lining.
Wildebeest VIVA Dog Bandanas
The fun, reversible prints of Wildebeest VIVA Bandanas add style, while a secure magnetic clasp allows for knot-free on and off. Adjustable and machine washable, every VIVA Bandana is made in California with care. Featuring four all-new reversible designs and a secure magnetic clasp, the VIVA is the perfect everyday dog accessory.
Beverly Hills Dog Rainbow Button Sweater
This stylish sweater features eight buttons in bright colors and collar that’s bound to make it a dog’s favorite. This machine-washable sweater can be worn as a turtle neck or an open collar. Available in kelly green and starlight blue. It comes in three sizes.