Pet Age Staff//September 9, 2025//
Pet Age Staff//September 9, 2025//
John A. Van Den Bosch recently announced a new partnership with Under the Weather, a line of premium, veterinarian-formulated pet wellness products. This collaboration expands the company’s offerings to include essential health solutions that provide convenience and peace of mind for pet parents.
John A. Van Den Bosch is a trusted name in the pet food products distribution industry and manufacturer of Nature’s Window wild bird seed, known for its high-quality offerings and reliable services.
Under the Weather is a growing line of premium pet wellness products, formulated by veterinarians, that are quickly becoming staples across households nationwide. The idea for the company started one fateful day while dog mom, Kyla Sternlieb, was having one of the most common conversations that pet parents have with their veterinarians. After a trip to the vet for her pup, Ruffy’s, tummy troubles, the vet suggested antibiotics and a “bland diet of white rice and plain chicken.”
This regularly recommended bland diet used to help soothe upset stomachs and ease gastrointestinal issues is one that at some point in a pet parent’s life will be a necessity. Ruffy’s need for a bland diet, a phrase Kyla had heard countless times, led her to a very valid question… Why don’t vet offices and pet stores sell such a product? This question led to Kyla creating the very first and flagship line-up of the Under the Weather brand, Bland Diets.
“Under The Weather is thrilled to be part of the Van Den Bosch distribution network! It is very important that we partner with distributors that share our mission to help pets and pet parents and Van Den Bosch does just that. Plus, they are highly respected in our Industry so that makes it more exciting for us,” said Phoebe Desjardin, vice president of sales at Under the Weather.
Under the Weather has expanded beyond Bland Diets. They are focused on providing premium wellness products for both dogs and cats that are easy to use, convenient and made with the highest quality ingredients.
“Under the Weather offers a great variety of just in case items for pet parents – from bland diets to pill wraps and a thermometer. They also have items to support keeping your pets happy and healthy, like support chews and powders. We are thrilled to be welcoming them to VDB and are looking forward to a lasting partnership,” stated Abby Siebern, vice president of sales & purchasing at John A. Van Den Bosch.
Under the Weather’s products are available now to all John A. Van Den Bosch customers through its September Sales Flyer.