Pet Age Staff//January 28, 2026//
Pet Age Staff//January 28, 2026//
ADORE Pet, a trusted leader in natural pet oral care and wellness solutions, announced a new strategic distribution partnership with Independent Pet Supply Distributors (IPS). Starting immediately, ADORE Pet’s product line will be available through IPS, expanding access for independent pet retailers across the Western United States, including Washington, Oregon, Idaho and Montana.
“IPS has a strong reputation for supporting independent retailers and bringing meaningful brands to market,” said Andrew Groth, President of ADORE Pet. “This partnership allows us to better support Pacific Northwest retailers with proven, education-driven products that give pet parents real confidence.”
Founded in 1995 by Keya and Neda Khorami, Independent Pet Supply was built on a bold vision: to strengthen independent pet retailers and revolutionize the pet industry. Guided by a passion for people-first businesses, the company is rooted in integrity, quality, and long-term partnership — delivering exceptional products and support to help independent retailers thrive.
“We’re thrilled to add Adore Pet to our growing portfolio and to expand access to their natural oral care and wellness solutions for independent pet retailers throughout the Pacific Northwest,” said Neda Khorami, CEO of Independent Pet Supply.
ADORE Pet traces its roots back more than two decades as the original team behind PetzLife, a pioneer in no-brush, all-natural pet oral care. Founded in 2003, the brand earned global recognition for delivering safe, effective alternatives to traditional dental procedures. In 2023, the company relaunched as ADORE Pet, building on a trusted foundation while refining formulations, quality standards, and education for today’s pet wellness market.
At the heart of the brand is ADORE Pet’s Guaranteed Oral Care line, available in spray and gel formats. The no-brush formula helps dissolve plaque and tartar, freshen breath, and support healthier gums — with noticeable results and a 100% satisfaction guarantee.
In addition to oral care, ADORE Pet offers holistic wellness solutions including its Natural Ingestible Flea & Tick Repellent, a botanical, non-chemical alternative designed to help make pets less appealing to fleas and ticks while supporting overall skin and coat health.
With this partnership, ADORE Pet strengthens its presence in the Western region while continuing to support independent pet stores with high-margin, fast-turning products backed by more than 20 years of trust and real-world results.