Matrix Partners Wins Two Hermes Creative Awards for Pet Brand Packaging

Matrix Partners, a full-service agency dedicated exclusively to the pet industry, has been recognized among the best in creative excellence, earning both Platinum and Gold honors in the Hermes Creative Awards for its packaging design work for Olive Pup and Natoo Pet Foods.

The Hermes Creative Awards is an international competition recognizing outstanding work by creative professionals across marketing, branding and design.

The agency received a Platinum Award, the competition’s highest honor, for its packaging design for Olive Pup. Created for a newly launched direct-to-consumer pet food brand, the packaging was designed to reflect Olive Pup’s Mediterranean-inspired approach to pet nutrition while creating a memorable first impression. The clean aesthetic design incorporates subtle nods to the Mediterranean landscape and olive groves, helping bring the brand’s story to life. From the first online interaction to the unboxing experience, every detail was thoughtfully crafted to communicate quality, transparency and a fresh, premium feel.

Matrix Partners also earned a Gold Award for its packaging redesign for Brazil-based superpremium pet food brand Natoo Pet Foods. The award-winning refresh celebrates Natoo’s Brazilian roots and sustainability-driven mission through vibrant, nature-inspired visuals, hand-drawn design elements and a refined premium aesthetic designed to stand out in the U.S. pet specialty channel. The redesign further strengthens the brand’s identity with the introduction of its new tagline, “Better Pets. Better Planet,” underscoring Natoo’s ongoing commitment to improving the lives of pets while supporting a healthier planet.

“From the beginning, the goal was to create packaging that felt as thoughtful and elevated as the products themselves,” said Natalie Sackman, Associate Creative Director at Matrix Partners. “Both projects reflect how strategic design can bring a brand’s positioning to life in a way that resonates immediately with consumers, and we are thrilled to be recognized for our work.”