Wonder Bark Expands Indie Pet Distribution Through Partnership with Southeast Pet

Wonder Bark, a Georgia-based maker of premium high-quality, small-batch natural dog treats, has announced a new distribution partnership with Southeast Pet, a leading regional distributor committed to serving independent pet retailers across the Southeast.

This partnership expands Wonder Bark’s reach across Georgia, Florida, North Carolina, South Carolina, Tennessee and Alabama, strengthening the brand’s mission to support independent retailers and further its Everyday Heroes initiative — a give-back program that provides treats, funding, and awareness to organizations offering safety, support, and second chances to pets and people in need.

“Southeast Pet is an incredibly respected distributor with a long history of championing independent pet stores,” said Kelly Ison, founder and CEO of Wonder Bark. “Partnering with a company in our own backyard that shares our values and commitment to quality ingredients allows us to deepen our impact — both in the pet community and beyond.”

Through this new partnership, Southeast Pet will offer Wonder Bark’s full lineup of treats, including its signature Everydays, Everyday Heroes, Happy Birthday and Seasonal collections — all oven-baked and crafted with chia for added nutrition.

“We’re thrilled to welcome Wonder Bark to the Southeast Pet family,” explained Pete Cooper, vice president of sales and marketing at Southeast Pet. “Their dedication to crafting wholesome treats with purpose aligns perfectly with our mission to provide independent retailers with products that pet parents can trust.”

Founded in 1975 and headquartered in Austell, Georgia, Southeast Pet has built a fifty-year reputation for quality service, integrity and partnership within the pet industry.

Founded in 2012 as Einstein Pets and rebranded in 2025, Wonder Bark creates natural, organic, original dog treats designed to celebrate the joy, adventure and wonder – pets bring to our lives.