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Run with the Big Dogs: How to Win with a Small Marketing Budget or Small Team
If you’re running a small pet retail business, you already know the hustle. You’re placing orders, chatting with customers, feeding the shop cat, fixing the printer, and somehow also expected […]
Norway-Based Non-Stop Dogwear Named One of Europe’s Fastest Growing Companies
Non-stop dogwear, a global leader in high-performance gear for active dogs and their owners, recently announced its inclusion in the Financial Times 1000: Europe’s Fastest Growing Companies 2025. The company was […]
Independence Pet Holdings Appoints Munir Hafez as Chief Technology Officer
Independence Pet Holdings (IPH) has appointed Munir Hafez as chief technology officer (CTO). With more than 30 years of experience aligning IT with business strategy, Hafez will lead the company’s […]
Family-Owned West Paw Earns Recertification as a B Corporation
West Paw is has announced it has earned recertification as a B Corp. While the assessment process is ever evolving and designed to push companies to improve each certification, According […]
The Secret Sauce: How to Own Space in the Pet Consumer’s Brain
Imagine being a pet parent shopper for a minute. You enter a store and are confronted with a sea of brands, multiplying by the way as new players arrive to […]
Nestlé Purina PetCare to Host Capital Region Pet Care Entrepreneur Event in Arlington
Nestlé Purina PetCare recently announced that it is inviting pet care entrepreneurs to the Capital Region Pet Care Entrepreneur Event that is slated for September 5 at Nestlé USA’s Arlington headquarters in […]
Spectrum Brands Introduces New Angelfish to GloFish Family of Fluorescent Fish
Spectrum Brands, Inc., a leading supplier of pet products for dogs, cats, birds, fish and small animals, is welcoming a new species to its ever-expanding family of GloFish fluorescent fish: […]
Pets Global Brand Zignature, K-9 Skate Academy Present First Annual World K9 Sk8 Competition
Zignature, a premium dog food brand of Pets Global, Inc., known for its limited-ingredient formulas, announces its title sponsorship of the K-9 Skate Academy’s first annual World K9 Sk8 Competition. The […]
Advocacy: The Path to Building Pet Brand Trust, Answering the Need for Validation of Truth
The top barrier to business growth faced by all pet brands is a characteristic hardwired into how humans operate on the path to purchase: Risk avoidance or fear of making […]
Horse Care Brand Farnam, Country Music Trio Partner in ‘Everything for the Ride’ Campaign
Farnam, a leading horse care brand for over 75 years in the Central Garden & Pet portfolio, and the neo-traditional country music family trio, The Castellows, recently announced “Everything for […]
Pet Wellness Leader Phil Bramel Joins NaturVet as Chief Commercial Officer
NaturVet, the 30-year pioneer and present-day innovator of the pet health and wellness industry, is pleased to announce Phil Bramel as its new chief commercial officer (CCO). Bramel brings a wealth […]
