Pet Wellness Leader Phil Bramel Joins NaturVet as Chief Commercial Officer

By Pet Age Staff//March 13, 2024//

Pet Wellness Leader Phil Bramel Joins NaturVet as Chief Commercial Officer

By: Pet Age Staff//March 13, 2024//

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NaturVet, the 30-year pioneer and present-day innovator of the pet health and wellness industry, is pleased to announce Phil Bramel as its new chief commercial officer (CCO). Bramel brings a wealth of retail and sales expertise to the NaturVet family, with an illustrious 36-year career in various leadership roles within the pet health and wellness sector at companies such as Warner-Lambert, Pfizer, J&J and Boehringer-Ingelheim. In his new role, Bramel will be responsible for driving sales and marketing strategies for NaturVet, including an expansion of the innovative brand’s retail presence.

“It is with great enthusiasm that we introduce Phil Bramel as our chief commercial officer,” said Geoff Granger, CEO of The Garmon Corporation and NaturVet. “I am confident that his expertise in driving growth throughout the dynamic pet health and wellness market positions him as the ideal leader for this role.”

Bramel most recently served as the head of U.S. retail sales for Boehringer-Ingelheim Animal Health, where he played a pivotal role in building the retail model from scratch in 2007, leading it to its highly respected status in the marketplace today. In addition to sales leadership functions, Bramel has held roles in shopper insights, trade marketing, retail distribution and logistics, retail analytics, organizational design and global customer development. Throughout his career, Bramel has created strong relationships with a wide array of U.S. retailers, including major players such as Walmart, Costco, Target, Amazon, Chewy, 800Petmeds, Petco, PetSmart and Tractor Supply Company. Under his leadership, Bramel and his team were honored with the prestigious Petco 2021 Supplier of the Year Award for outstanding business performance and thought leadership.

“It is an honor to join the NaturVet family, particularly at a time when the company stands poised for significant growth,” said Bramel. “The brand’s commitment to excellence and innovation has made it a true frontrunner of the pet wellness industry, and I look forward to contributing to the continued success and growth of this outstanding organization.”

Bramel plans to utilize his leadership style of enabling, equipping and empowering individuals to succeed as he helps expand NaturVet’s reach and presence across the country. He believes his commitment to fostering a collaborative and empowering work environment will integrate effortlessly with NaturVet’s values and vision for the future.

A University of Central Florida alum, Bramel now resides in Rogers, Arkansas, with his wife Elizabeth and their four sons, two daughters-in-law and three grandchildren. In his spare time, Bramel enjoys quality moments on the lake with his family and indulging in tinkering with his old truck.