PetAg Expands Tractor Supply Co. Distribution with Wellness, Life-Stage Nutrition Portfolio

PetAg, a leader in science-backed pet nutrition for nearly 100 years, recently announced the expansion of its partnership with Tractor Supply Co., significantly increasing the availability of its functional wellness and life-stage nutrition products across the retailer’s nationwide footprint.

Building on a decade-long partnership, the expansion brings PetAg’s recently launched Dyne Soft Chews and five additional Esbilac nutrition products to Tractor Supply shelves starting this August.

The broader assortment strengthens the retailer’s dog wellness category while meeting growing consumer demand for proactive supplements and specialized nutrition.

“We’re proud to continue growing our longstanding relationship with Tractor Supply Co. and expand access to PetAg’s trusted nutrition and wellness portfolio,” said Jonathan Ochoa, Vice President of Marketing at PetAg. “By bringing more of our science-backed solutions to Tractor Supply customers, we’re making it easier for pet parents to support their dogs’ health from puppyhood through healthy aging.”

Developed alongside veterinarians, PetAg’s Dyne Soft Chews lineup includes four targeted formulas featuring premium active ingredients at effective levels to support dogs’ everyday wellness:

• Dyne Joint Health & Mobility: Advanced joint support featuring UC-II® undenatured type II collagen, green-lipped mussel, and sodium hyaluronate to help maintain mobility, flexibility, and joint comfort.
• Dyne Calming: Melatonin-free, non-sedative support for emotional balance and relaxation using clinically studied ingredients including L-Tryptophan, L-Theanine Suntheanine®, KSM-66® Ashwagandha, Valerian Root, and Bifidobacterium longum.
• Dyne Digestion & Immune Support: A comprehensive 5-in-1 gut and immune formula featuring prebiotics, probiotics, postbiotics, colostrum, and digestive enzymes to support digestive health and immune resilience.
• Dyne Endurance & Vitality: Formulated with L-Carnitine Carniking®, Astaxanthin AstaReal®, Omega-3s, to help support stamina, muscle function, and everyday vitality.

As part of the August rollout, Dyne Joint Health & Mobility and Dyne Digestion & Immune Support will be available in more than 2,000 Tractor Supply stores, while Dyne Calming and Dyne Endurance & Vitality will be available in more than 1,100 locations.

In tandem, Tractor Supply is broadening its Esbilac portfolio with five additional products, further expanding its life-stage nutrition offering for dogs:

• Esbilac Healthy Development Powder
• Esbilac Powder
• Goat’s Milk Esbilac Powder
• Esbilac Healthy Aging Powder
• Esbilac Ready-to-Feed Liquid

Together, the Dyne Soft Chews and Esbilac additions provide Tractor Supply customers with a broader range of trusted nutrition and supplement solutions for dogs at every stage of life.

The new PetAg assortment will begin rolling out to Tractor Supply stores nationwide this month.