Rescue Pitbull Miss Peaches, Lucky One Expand Lineup with Vodka-Based Sweet Tea

Lucky One, a leading hard lemonade brand founded by everyone’s favorite pitbull Miss Peaches, is expanding its lineup with the launch of Lucky One Sweet Tea available now nationwide. The new non-carbonated lineup features four bold flavor varieties: Original, Half & Half, Peach, and Raspberry.

In a category crowded with malt-based, artificial, low-flavor, and often acidic iced teas, Lucky One Sweet Tea breaks the mold and clearly differentiates vs hard iced teas. It’s the first vodka-based sweet tea brewed with real tea and premium vodka, intentionally crafted to stay true to real southern sweet tea with a richer, sweeter, tea-forward taste. With no artificial flavors or high fructose corn syrup, it delivers the smooth, rounded sweetness that unmistakably defines sweet tea at just 100 calories.

“Lucky One quickly grew to over a million cases by listening closely to what consumers, especially younger drinkers, want: bold flavor, real ingredients, and brands that feel culturally relevant,” said Britt West, Chief Commercial Officer at Gallo. “Sweet tea is a natural next step for us. As the category has rapidly expanded, we saw a clear opportunity to premiumize the space – delivering the sweeter, full-flavor, and sessionable taste consumers are increasingly seeking, while staying true to the values that make Lucky One more than just a beverage brand.”

The launch continues Lucky One’s commitment to making an impact beyond the can. Last year, the brand donated $1 million to help rescue dogs find their forever homes, continuing to support Best Friends Animal Society and Lifeline Animal Project as part of their “every dog has a home, and every home has a lucky one” goal.

“Miss Peaches has had a busy schedule since launching Lucky One – promoting the brand and meeting fans across the country. If she could talk, I know she’d say she’s proud of the impact the brand is making by helping more rescue dogs like her find their forever homes,” said Dave Portnoy, founder of media empire Barstool Sports, on behalf of Miss Peaches.