RAWZ Natural Pet Food Names Marshall Wishnic as Mid-Atlantic Territory Manager

RAWZ Natural Pet Food recently announced that it has named Marshall Wishnic as its new Mid-Atlantic Territory Manager, expanding the company’s support for independent pet specialty retailers throughout the region.

Working closely with RAWZ’s distributor partners, Wishnic will provide product expertise, retailer education and personalized service to help retailers grow with the RAWZ brand. 

Wishnic joins RAWZ with more than eight years of experience in the pet industry, bringing expertise in territory management, brand development, distributor partnerships and retailer support. Throughout his career, he has built lasting relationships with independent pet retailers while helping premium pet brands grow through collaboration and exceptional service.

“Marshall brings the experience, industry knowledge and collaborative approach that make him an excellent fit for the RAWZ team,” said Jim Scott, co-founder of RAWZ Natural Pet Food. “He’ll play an important role in supporting our distributor partners and strengthening our relationships with independent pet retailers throughout the Mid-Atlantic.”

Wishnic was drawn to RAWZ by the company’s commitment to exceptional nutrition, its dedication to independent pet retailers and its unique charitable mission. With experience on both the manufacturer and distributor sides of the pet industry, he looks forward to expanding RAWZ’s presence throughout the Mid-Atlantic while introducing more retailers and pet parents to the brand’s high-quality nutrition and mission-driven approach.

RAWZ is a third-generation, family-owned business dedicated to improving the lives of pets through minimally processed nutritionally exceptional recipes. The founders believe in the meaningful impact pets have on our lives, which is why they created The RAWZ Fund. Through this initiative, they donate 100% of profits (after taxes and reserves) to four main causes: cat and dog rescues, providing service dogs, and supporting spinal cord injury and traumatic brain injury causes. To date, RAWZ has donated over $4.15 million to initiatives that support these causes, reaffirming the founding family’s commitment to positively impacting the lives of pets, people, and communities.