Kentucky Dog Zsa Zsa Introduced as First Ever Chief Taste Officer for Zesty Paws

Zesty Paws, an award-winning pet supplement brand beloved by besties and trusted by pet parents, is introducing its first ever chief taste officer, Zsa Zsa, a dog from Kentucky.

The Pekingese was selected through the brand’s chief taste officer contest where dogs and cats, with the help of their pet parents, shared Instagram Reels showcasing their qualifications for the role, including everything from world-class zoomies and impressive tricks, to snuggles and love of treats.

“Zsa Zsa’s zesty pawsonality shone brightly in her musical entry where she showcased her love of Zesty Paws, flawless palette, watchdog skills, zoomies, snores, dance moves and even her professional work wardrobe along to an original song performed by her pet mom,” said Claudia Hartel, senior marketing director at H&H Global, parent company of Zesty Paws. “We’re excited to celebrate all the ways our pets bring us joy as we welcome Zsa Zsa to our team as our first chief taste officer.”

As Zesty Paws chief taste officer, Zsa Zsa will act as the brand’s ambassador for upcoming social media and ad campaigns, for which she will receive $25,000 as well as a year’s supply of Zesty Paws products.

“Zsa Zsa is eager to get started sniffing, sampling and taste-testing Zesty Paws latest and greatest products in her new role of chief taste officer,” said Beth, Zsa Zsa’s executive assistant and pet parent. “We’re proud to be working alongside a brand that truly believes pets deserve the best when it comes to care and ingredients, and we’re excited to encourage more pet parents to better care for their besties, too!”

(Photo courtesy Zesty Paws)