Pet Palette Distribution Expands Wellness Offerings Through Vet Worthy Partnership

Pet Palette Distribution, a Maryland-based national wholesale distributor of premium pet products and grooming supplies, is pleased to announce a new distribution partnership with Vet Worthy, the wellness-focused sub‑brand of Swedencare.  Pet Palette now carries more than 60 Vet Worthy dog and cat wellness items, expanding its catalog of health, grooming, and everyday care items for pets.

The Vet Worthy collection now available through Pet Palette includes a wide range of categories designed to support pet health and well‑being. These categories include:

• Health & Wellness — such as vitamins, anxiety & calming aids, digestive health and probiotics, ear care, pain management, hip & joint support, topical skin & coat products, urinary supplements, and food & water additives.
• Treats & Soft Chews — functional treats, calming and hemp soft chews, urinary support chews, meal replacements.
• Cat‑Specific Care — paw gels for digestive support, hairball care, urinary and bladder health, nursing kits.
• Grooming & Topical Sprays — anti‑itch sprays, bitter sprays, ear cleanse and flush products, topical treatments.
• Other Essentials — such as pill wraps, safety & travel accessories, cleaning & odor control, feeding and home travel items.

“We’re extremely excited to bring Vet Worthy’s innovative line of wellness products to our customers,” said Chris Miller, CEO of Pet Palette Distribution. “As pet parents increasingly prioritize not just treats, but true health support — from ear care and joint health to calming and digestive aid — having over 60 Vet Worthy SKUs means our customers can lean on us to deliver high‑quality, trusted wellness products that their customers will turn to again and again.”

This expanded product line enables Pet Palette to offer its customers a more comprehensive suite of wellness solutions for both cats and dogs, helping independent pet retailers address growing customer demand for preventative health, natural and functional care, and holistic wellness options.

“Our commitment to high-quality ingredients and vet-approved formulations will position the brand as a leading choice for pet parents,” said Jeremey Bates, executive vice president at Swedencare North America. “Partnering with Pet Palette Distribution allows us to expand our reach and ensure that our revamped product line is accessible to pet owners nationwide.”