Instacart and Tractor Supply Partner to Deliver Pet Food and Supplies, Farm Essentials

Instacart, a leading grocery technology company in North America, and Tractor Supply Company, the largest rural lifestyle retailer in the United States, have announced a nationwide partnership to offer same-day delivery from more than 2,400 Tractor Supply stores through the Instacart App and website.

Customers can now shop Tractor Supply’s broad assortment on Instacart – including pet food and supplies, livestock feed, farm and ranch products, garden essentials, tools and hardware – with delivery in as fast as one hour at no markups.

“We’re excited to bring Tractor Supply’s trusted assortment of home, animal, and yard products to Instacart customers across the country,” said Blake Wallace, Vice President of Retail Partnerships at Instacart. “Tractor Supply is a beloved brand with a broad reach that serves customers in communities of all kinds, and with Instacart, those customers can get what they need delivered to their door in as fast as an hour.”

“We’re committed to making living the Life Out Here lifestyle easier and more convenient,” said Matthew Rubin, SVP and President of Digital & Ecommerce at Tractor Supply Company. “Our partnership with Instacart provides customers with another seamless way to shop Tractor Supply, combining the products they trust with the speed and convenience of Instacart delivery. This partnership also introduces Tractor Supply to millions of Instacart users as a dependable supplier of the products they need to care for their pets, animals and land.”

Tractor Supply serves an important role in the U.S., with thousands of stores in communities that are often miles from the nearest urban center. Through this partnership, Instacart is helping bridge the last-mile gap for rural customers who depend on Tractor Supply for everyday essentials – from pet food for the family dog to feed for farm animals. The partnership reflects Instacart’s commitment to expanding convenient, same-day delivery beyond urban areas and into rural communities that Tractor Supply calls home.

Through the Instacart App and website, customers can now browse and order from a variety of Tractor Supply’s product assortment, including pet food, treats, toys, grooming, and health products for dogs, cats, and small animals; feed, supplements, and care products for horses, cattle, goats, and poultry; hand tools, power tools, fasteners, and building supplies; work boots, outerwear, and apparel; and garden supplies, outdoor power equipment, heating, and lawn care.

Tractor Supply joins more than 2,200 national and local retail banners on the Instacart Marketplace.