GloFish Partners With UPG

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GloFish is celebrating their 10 year anniversary, and has announced an exclusive partnership with United Pet Group.

“We are proud to celebrate our 10 year anniversary and mark the positive impact we continue to make on the ornamental fish industry,” Alan Blake, CEO of GloFish, said. “As we recognize this occasion, we are very grateful for the opportunity we’ve had to work with so many leaders in our industry to build a new category of fish keeping. We are especially appreciative for the tremendous effort made by our exclusive producers, 5-D Tropical Segrest Farms, who have contributed greatly to GloFish’s success.”

Originally starting with a line of red fluorescent fish, GloFish has grown to 10 lines, six colors and three species. It is also available to more than 7,000 stores across the U.S.

The company has also exclusively partnered with United Pet Group to market more than 70 complimentary products for its brand of fish.

“We are honored to have a chance to work with United Pet Group to offer dozens of GloFish-optimized companion products,” Blake said. “They are a wonderful partner and have allowed us to dramatically improve our product offering. With the help of these products, GloFish offers a stunningly unique experience that captivates our customers’ imagination unlike anything else in the aquatics industry.”