The Fish Frenzy

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With every passing day, more and more people are being drawn to the hobby of fishkeeping. Fishkeeping has an array of advantages, including reducing stress and blood pressure and increasing productivity. It’s also a great learning experience for children.

But many consumers looking to become aquarists are also looking deeper into the market; they don’t just want any fish. Inform them on the latest aquatic species that are trending amongst aquatic hobbyists. Right now, all varieties of goldfish, neon tetras, colorful freshwater shrimp and saltwater reef livestock—such as damselfish, angelfish, tang and clownfish—are must-haves for hobbyists. These are the livestock to recommend to consumers looking to fit in with the trend.

Desiring the trending species of fish is a good start to fishkeeping, but only if the consumer is ready to take on the responsibility of caring for it. Remember to walk aspiring hobbyists through the proper care necessary for their livestock, including the proper tank size, the appropriate tankmates, the best lighting and ideal diet. If the consumer isn’t ready or isn’t sure such care will fit in their schedule, retails should offer suggestions on other types of aquatic livestock that will work with their time and meet their needs, without sacrificing the well-being of the pet.

However, if consumers are ready to take the dive, retailers can guide them to products like these that will provide their aquatic species with everything it requires. And like the popular species of fish, these products are hot commodities on the market. The features of each product are catered to the specific needs of the individual species and offer consumers the tools needed for ease of use, while also providing them with the latest, modern designs that accentuate their homes and their aquatic livestock.

Tetra Goldfish Program

The Goldfish Program includes Goldfish Aquarium Kits, Goldfish Nutrition & Water Care and a Goldfish Information Center online. Goldfish Aquarium Kits, available in 10- and 20-gallon sizes, are tailored and appropriately sized to meet the specific needs of goldfish. Samples of goldfish-specific food and water care products are provided to optimize goldfish health and help consumers understand the products to look for at their retailers.

www.tetra-fish.com

Ultum Nature Controsoil

Ultum Nature Systems has teamed up with Marfied controsoil to produce high-quality substrate made from a special mix of natural soil and volcanic ash. Ultum Nature Systems Controsoil prevents the notorious ammonia spike that is toxic to livestock and known for encouraging the onset of algae. Controsoil is available in various granule sizes and colors to accommodate user preference and aquatic plant choice.

www.ultumnaturesystems.com

Reef Riot

Reef Riot is Hikari’s first food-blizzard type of food. These reef specific blends offering a wide variety of three-step sterilization process, gut-loaded with Bio-Encapsulated multi-vitamin and varying sized ingredients offer something prior blends like this simply cannot. Add in freshwater, Lake Okanagan Mysis Shrimp and you have a blend offering corals and smaller fish a mix they will love with nutrient sources they need to develop their full potential. Available in a carnivore and herbivore version in an eight-ounce, flat-pack package.

www.hikariusa.com

GloFish Color-Changing Ornaments

Perfect for aquariums with any species of GloFish, these ornaments are equipped with a GloFish Cycle Light or blue and black light LEDs to delight fishkeepers young and old. The new treasure chest, castle, frog log and Gloria GloFish figures all fluoresce under blue light and change colors when placed under black light.

www.glofish.com

Ascent Frameless Aquarium Kits

Far from the traditional aquarium frame, Ascent Frameless Aquarium Kits feature polished edges and a floating base accentuating its modern design. The angled top creates a distinctive silhouette unique and perfect for home or office. The ultramodern design also serves an aesthetic and functional purpose. The kit comes with the glass aquarium, a cover with LED lighting, QuietFlow Power Filtration, a filter cartridge, premium fish food, water conditioner and a setup guide.

www.aqueonproducts.com