Family-Owned Grandma Lucy’s Welcomes Greg Rolfe as National Account Manager

Grandma Lucy’s, a leader in premium all-natural freeze-dried pet nutrition, has announced the appointment of Greg Rolfe as national account manager, signaling an exciting new chapter in the company’s growth journey.

“We are thrilled to welcome Greg to the Grandma Lucy’s family,” said Breann Shook, Owner and Founder of Grandma Lucy’s. “His deep relationships across the independent pet space will be instrumental as we accelerate our innovation and expand our national footprint in the premium all-natural pet food space.”

Rolfe, a respected industry veteran with significant experience at companies including Champion Petfoods and Animal Supply Co., brings valuable expertise in strategic sales development and relationship building to Grandma Lucy’s at a pivotal moment for the brand.

This strategic hire comes as Grandma Lucy’s prepares to unveil several exciting initiatives in the coming months, including new strategy in response to the growing consumer demand for high-quality, minimally processed pet foods. The company is poised to strengthen its position as an innovator in the freeze-dried pet nutrition category.

In his new role, Rolfe will spearhead Grandma Lucy’s distribution strategy, focusing on expanding the brand’s presence in premium retail locations nationwide while enhancing partnerships with key industry stakeholders.

“The pet nutrition landscape is evolving rapidly, and Grandma Lucy’s is perfectly positioned to lead the next wave of innovation,” said Rolfe. “I’m excited to join this passionate team and help bring their exceptional products to more pet parents across the country.”

Grandma Lucy’s was founded in 1999 by pet parents Eric and Breann Shook in Southern California and proudly remains a privately owned and family-operated company. Grandma Lucy’s specializes in solution-based, human-quality, minimally processed, freeze-dried food, treats and toppers for dogs and cats.