Vital Essentials Expands Freeze-Dried Raw Food and Treats into Pet Supplies Plus

Vital Essentials, the flagship brand of Carnivore Meat Company and trusted leader in raw pet nutrition, announced its launch into Pet Supplies Plus locations across the U.S. Beginning this month, pet parents can now find a comprehensive selection of Vital Essentials’ freeze-dried raw dog and cat food and treats at more than 725 neighborhood stores nationwide, as well as on the Pet Supplies Plus website.

The partnership represents a strategic expansion for Vital Essentials, which has long been recognized for its close relationships with independent and specialty pet retailers. Pet Supplies Plus, a leading pet retailer known for being a staple within the communities it serves and having friendly, knowledgeable staff, provides an ideal opportunity for Vital Essentials to reach more families while staying true to its neighborhood pet roots.

“Vital Essentials was built alongside indie retailers and neighborhood pet, so expanding into Pet Supplies Plus feels like an evolution that honors our foundation,” said Heather Govea, CEO of Carnivore Meat Company. “This partnership means more families will have easier access to raw nutrition while we continue building on the trust and loyalty that started in specialty retail.”

A range of raw protein formats will be available in freeze-dried raw including Crunchy Nibs, Soft Nibs and Patties, giving pet parents variety and flexibility as they look to increase their pets’ protein intake.

“Providing pet parents with everything they need for their furry, scaly or feathery friends will always be our number one priority, and this partnership with Vital Essentials further enables us to do that,” shared Chris Rowland, CEO of Pet Supplies Plus. “Now we are offering another premium option for our neighbors that will support the health and well-being of pets in our communities.”