DOGTV, Washington Commanders Player Encourage Families to Foster a Pet This Holiday Season

DOGTV, a global leader in dog-centric programming, has announced the launch of its new holiday PSA starring Jake Martin, linebacker for the Washington Commanders and passionate rescue advocate. This year’s message is simple, urgent, and filled with heart: Foster a pet this holiday season, because love does not cost a thing.

With shelters nationwide facing seasonal overcrowding and staffing challenges, DOGTV’s PSA aims to rally families to open their homes temporarily to pets in need. Fostering even for a short period can ease pressure on shelters, save lives, and give dogs the warmth, stability, and companionship they deserve during the holidays.

“Fostering truly changes everything for a shelter pet,” said Beke Lubeach, CEO of DOGTV Networks. “It provides comfort, healing, and a chance to thrive. Jake Martin’s authentic passion for rescue shines through in this PSA, and we hope his voice inspires thousands to step forward this holiday season.”

In the PSA, Martin shares why fostering is so close to his heart and reminds viewers that the gift of love costs nothing, but means everything. His message underscores how fostering benefits both pets and people, creating joyful, meaningful connections at a time of year when compassion matters most.

DOGTV will air the PSA across its national platforms — including the DOGTV app, the Unleashed by DOGTV FAST Channel, and social media — throughout the holiday season.

The network is also offering customizable versions of the PSA for shelters and rescue partners, spotlighting local organizations and encouraging community members to get involved.