Canine Television Network DOGTV Introduces Willy Good Dog as Chief Dog Officer

DOGTV, the television network designed exclusively for dogs, has announced the appointment of Willy Good Dog as its first chief dog officer (CDO). Willy, a well-known and loved social media personality, was selected from a nationwide search to lead the company’s mission of promoting canine well-being.

As the first Chief Dog Officer, Willy will serve as a public “ambassadog” for the DOGTV brand. He will advocate for dog adoption, highlight the importance of the human-animal bond, and ensure every decision at DOGTV prioritizes the health and happiness of dogs. Willy’s expertise will also guide the development of new content, product features, and partnerships.

“We are incredibly proud to welcome Willy to the DOGTV pack,” said Beke Lubeach, CEO of DOGTV. “We had over 75 talented applicants, but Willy’s genuine enthusiasm and inspiring work as a public presence set him apart. His passion perfectly aligns with our mission to make dogs happy all over the world.”

“Willy’s role is more than just a title; it’s a commitment to our core values,” Lubeach added. “We’re excited to work with Willy, his brother Jax, self-appointed Chief Nap Officer, and his humans, Heather and Chris, to make a real difference in the lives of dogs everywhere.”

“As the new chief dog officer, I’m excited to bring smiles, tail wags, and plenty of joy to every pup and human watching DOGTV. After all, if it’s not good enough for a Willy Good Dog, it’s not making the cut!” exclaimed Willy Good Dog in a press release.

Willy’s office duties will begin immediately, and his first official job will be on August 26 —  National Dog Day — when he meets his adoring public in Times Square for a special DOGTV Paw-ty! Come meet the newest DOGTV Pack member from to 5 p.m. (ET) in the red bleachers and celebrate National Dog Day in true DOGTV style.

Fans can continue to follow Willy’s adventures as chief dog officer on DOGTV’s social media channels and in upcoming content.