Gramercy Partnership Brings Nerf Dog, Hasbro Pet Products to Van Den Bosch Retailers

John A. Van Den Bosch and Gramercy Products have announced their new distribution partnership, bringing the beloved Nerf Dog and Hasbro product lines to an expanded network of retailers.

This collaboration unites Gramercy Products’ trusted portfolio of consumer brands with John A. Van Den Bosch’s established distribution expertise, creating a powerful channel to meet growing market demand.

This collaboration focuses on expanding opportunities across licensed properties while ensuring retailers have consistent access to innovative products that drive engagement and sell-through.

“We are thrilled to align with a partner that shares our commitment to quality and innovation. This collaboration with Van Den Bosch is about more than just distribution; it’s about empowering our retail partners with a world-class assortment and the logistical support they need to succeed at shelf,” said Daniel Troiano, Co-CEO of Gramercy Products.

Leveraging Van Den Bosch’s experience, Gramercy is positioned to broaden its assortment and support partners with reliable execution and a pipeline of proven brands. The goal is simple: helping retailers win with products that combine consumer recognition, quality, and play value.

“We are thrilled to be partnering with Gramercy Products. Their trusted Nerf Dog and Hasbro product lines are not only unique and durable, but nostalgic. Bringing back memories of backyard Nerf battles, favorite games, and beloved toys. We look forward to a lasting partnership while delivering exceptional products and outstanding service to our customers,” stated Abby Siebern, President at John A. Van Den Bosch.

Founded in 2013, Gramercy Products, LLC is a leading innovator in licensed pet toys, transforming global brands into retail-ready products for pets and their families. As one of Hasbro’s top licensing global partners, Gramercy bridges iconic entertainment and pet play with products that resonate across generations. Gramercy holds exclusive global rights to flagship brands, including Nerf Dog.

Nerf Dog and Hasbro products are available now to John A. Van Den Bosch customers.