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Fish and Pond Category

Apr 5, 2017

Space and Stock

Spring is a time when pond and water garden owners start taking stock of what they need for the coming season, and aquatics stores should be ready to accommodate their needs. Gardening and home improvement centers, as well as big box pet stores have realized the value of stocking pond supplies but often lack knowledgeable […]

Mar 29, 2017

An Aquatic Adventure

Bright colors, new characters and an interactive experience—this might sound like a description of the latest smartphone app, but it’s actually what retailers and consumers can look forward to from the world of GloFish. When these bright-colored fish hit the market a little over 10 years ago, they immediately started making waves, adding something new […]

Mar 21, 2017

Fancy Fish

Aquatic retailers are always looking for ways to separate themselves from big box and online vendors and stand out in the crowd. If you don’t already feature ornamental goldfish as part of your livestock inventory, now is the time to start! Orandas, ryukins, lionheads, telescope eyes, pearlscales, bubble eyes and other varieties of top quality […]

Mar 14, 2017

Getting the Light Right

Recently published research in a journal on “Environment and Behavior” confirmed something we have long thought to be true: that watching fish helps people relax. The study found that participants not only were in a better mood, but also had reduced heart rate and blood pressure. This is great news for aquarium lovers, but it […]

Feb 8, 2017

From Source to Store

When you examine what is popular in the world of freshwater fish, at first glance the category might look a lot like it did 10, or even 30, years ago. But dive a little deeper beneath the surface, and you find there are a lot of new and exciting things going on in this large […]

Feb 1, 2017

Prepare the Pond

With the holiday season in the rear view mirror, many businesses hunker down for the winter doldrums—but that doesn’t mean you should. Winter is prime time for aquarium activity, especially in northern regions, but it’s also time to help your customers get their ponds in order and get your staff excited for warmer days ahead. […]

Jan 11, 2017

Keep it Clean and Clear

Today’s aquarium owners are busy people. These hobbyists have a lot going on in their lives, and cleaning the aquarium may not be at the top of their “To Do” list. But maintaining a healthy, vibrant aquarium doesn’t have to be drudgery, and it doesn’t have to occupy an entire Saturday afternoon. Devoting a little […]

Jan 4, 2017

Tiny is Trendy

Television today is filled with shows about tiny houses, restaurants have meals made up of tiny sandwiches called sliders and even fairy gardens exist to serve as miniature worlds within bigger gardens. People have become fascinated with small-scale things, and that trend extends to the aquarium category. Nano tanks have become popular over the past […]

Dec 7, 2016

Get in the Green

Whether adding a few plants to a freshwater aquarium, trying out aquaponics or going for full-out aquascaping, the public is discovering that it’s never been easier to have a tank containing healthy, thriving plants. The simplicity of keeping plants is due, in part, to advancements in the category, including improved lighting, supplements and water treatments […]

Nov 30, 2016

Suit Their Needs

Setting up an aquarium for the first time can be a daunting venture for many consumers. The tasks of selecting the right tank size, filter, lighting and other aspects are enough to make one’s head spin. When you add to that the alternatives that consumers have for spending their leisure time and money, it become […]

Nov 1, 2016

Focus on Foods

They say “you are what you eat,” and this is certainly true when it comes to aquarium inhabitants. A varied diet of high quality foods promotes color, growth, resistance to disease and, of course, spawning in tropical and pond fish, as well as corals and other invertebrate. While it is true that today’s flake and […]

Oct 26, 2016

High Technology

The aquarium hobby is increasingly influenced by modern technology, and the range of equipment available today can be mind boggling, both in sophistication and price. If you’re hesitant at the thought of stocking a lot of high-tech aquarium equipment on the grounds that it tends to have lower profit margins and turnover rates, you may […]