Recent Articles from Alexandra Wepner
The Power of Positive
Pet Age spoke with Merritt Milam, founder and head trainer at Wags ‘N Whiskers, a comprehensive pet care facility offering training, daycare, boarding, grooming and more to pets in the Birmingham, Alabama, area. Milam talks about her coincidental start in training, her experience running a brick and mortar business and why she loves working with […]
Filling the Gaps
It’s well documented that a balanced diet and active lifestyle are the building blocks of pet health, but it’s often more complicated than that. Since each dog is an individual with distinct needs, “healthy diet” is often no more than a convenient blanket term that, in reality, means something different for everyone. So where’s a […]
Pet Obesity: A Growing Problem, a Leading Health Concern Across All Species
Pet obesity isn’t new, but that doesn’t mean it’s no longer an issue. In fact, it only seems to be getting worse. According to the Association for Pet Obesity Prevention (APOP), 54 percent of dogs and 59 percent of cats were overweight or obese as of 2016 (and those numbers have been rising since 2012 […]
Feeling Festive: Preparing Your Pet Store for Holiday Shoppers
It’s the most wonderful time of the year! Well, perhaps not quite yet. But that doesn’t mean the holiday season isn’t already on the minds of retailers nationwide. After all, approximately 40 percent of shoppers start shopping for the holidays before Halloween, though most consumers do their shopping in November, according to the 2015 National Retail Federation’s (NRF) Holiday[...]
HERO Dog Toys Launches First Consumer Focused Ad Campaign
Caitec unveiled its new HERO brand consumer ad campaign this week at SuperZoo. The campaign is named ‘Somebody’s HERO’ and will launch in August. According to a company statement, the campaign includes multiple creative executions such as :30 commercials (viewable here) and social ads which will be seen across the digital landscape. With over 10 million […]
SuperZoo Day 2: Continued Success
The second day of SuperZoo saw a continuation of the day before’s bustling show floor and full schedule of educational seminars. All Four Paws celebrated their 10th anniversary with cake and their newest product, the Comfy Wrap, along with a meet-and-greet and book signing with New York Times best selling author of The Dogist, Elias Weiss […]
Entering the Last Day of SuperZoo
We’ve made it, all! Today is the last day of SuperZoo, but there is still so much to do and see. For example, today’s show floor talks are on animal wellness and retail topics. The first, “10 Tips to Minimize Disease Outbreaks in America,” is 11 a.m. – 11:30 a.m., while the second, “Showcasing Birds […]
WPA President Announces Retirement, Earns Matsui Award
Doug Poindexter, president of World Pet Association (WPA), has announced that he will retire after 27 years with the organization. The announcement was first made on July 25 onsite at SuperZoo, via the SuperZoo Show Daily publication. In recognition of Poindexter’s status as the longest-serving executive in WPA history and his weighty contributions to the […]
SuperZoo Wraps Up Day 1
The first day of SuperZoo concluded with the Networking Reception, which featured food, drinks and several “famous faces,” as Captain Jack Sparrow, Dolly Parton, Michael Jackson and Lady Gaga made appearances. Many exhibitors throughout the day reported healthy foot traffic, signaling a promising start to this year’s trade show. Health Extension and Solid Gold Pet […]
The Future of Natural: Therabis and its CBD
Pet Age spoke with Stephen M. Katz, VMD, founder of Therabis, maker of CBD products for pets, about how CBD is changing—and will continue to change—veterinary medicine and the pet market. Q: Tell us how Therabis was started. Why did you decide to enter the pet industry with a CBD product? A: I first formulated […]
New at the ’Zoo: A Guide to What Will be Unveiled at this Year’s Show
It’s no secret that trade shows and conferences are important to the health of the pet industry and are understood to be by pet professionals; attendance records speak for themselves. As one of the largest and most well-known trade shows on the circuit, SuperZoo is a highly valued opportunity for pet industry players to come […]
Setting Up SuperZoo
It might have been the day before the opening of the trade show floor, but Monday still saw a full and lively convention center, with exhibitors hard at work setting up their booths and displays in anticipation for the kick-off of this year’s trade show. Educational seminars also took place throughout the day, starting just […]