Pet Tech Brand Fi Adds Ex-Etsy CEO Chad Dickerson to Board of Directors

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Fi, a pioneer in connected tech for dogs and dog parents, recently announced the addition of Chad Dickerson to its board of directors. Chad, a seasoned technology executive who led Etsy through IPO as CEO, brings decades of operational and strategic experience to Fi’s leadership team.

“We are elated to have Chad join our board. His amazing experience leading one of the most successful NYC based e-commerce technology companies makes him a tremendous addition to the team,” said Jonathan Bensamoun, founder and CEO of Fi.

Founded in 2019 with the world’s most innovative GPS dog collar, Fi’s focus on best-in-class location tracking unleashed a new paradigm for understanding our dogs. Leveraging next-generation hardware and software, Fi’s platform helps dog parents keep them safe with live, always-on tracking and keep them healthy with activity monitoring. With its data-driven behavioral insights, like personalized exercise and sleep recommendations, Fi is ushering in a new future of dog parenting.

“As CEO of Etsy, I saw how technology can help create meaningful bonds between people, and as a dog parent I know firsthand of the special relationship between people and their dogs,” said Dickerson. “I’m thrilled to join the board of Fi, where I can apply my experience in consumer e-commerce to help ensure that every dog enjoys a healthier, safer and more connected life.”