Recent Articles from Alexandra Wepner
Pet Brands Partner with Influencers to Cut Through Advertising Landscape
In 2018, marketing is a way of life—and a fast-changing one, at that. Human beings market products, lifestyles and themselves on any platform available, and social media influencers have emerged as the newest generation of spokespeople, opening the door to a whole new group of people (and animals) who can lend their endorsement to brands […]
Pet Age’s 2018 Women of Influence Awards Ceremony
Pet Age held its 2018 Women of Influence Awards Ceremony on March 21 in Orlando, Florida.
Retailers Can Enable Pets to Age Well
The golden years: a cause for celebration, but maybe a bit of concern, too. A pet’s senior life stage brings with it many questions for compassionate pet owners: How old is “senior,” really? And what can pet owners do to increase their elderly companions’ quality of life? What changes can pet owners expect to see […]
Tinkerbelle: The Queen of Halloween
Don’t blink, or you might miss one of Tinkerbelle’s amazing Halloween costumes! Follow her @tinkerbellethedog
Supporting the Local Fish Store with Aquaridise
Pet Age spoke with Howie Berkowitz, owner of Aquaridise in East Brunswick, New Jersey. With an intimate knowledge of business as well as the aquatics category, he knows what it takes to run a top of the line aquatics retail store, complete with aquarium service offerings. Q What background in business and aquatics did you […]
dOGUMENTA Art Exhibit
dOGUMENTA, a premiere art show for dogs sponsored by Nature’s Recipe Dog Food, opened on September 14, 2018, at FIGat7th in Los Angeles, California. (photos courtesy of Jordan Strauss/Invision for Nature’s Recipe/AP Images)
Wagz Acquires Link AKC
The American Kennel Club (AKC), the sole member of Smart Pet Technologies, LLC (SPT), has announced that the Link AKC smart collar was acquired by Wagz Inc. The Link AKC smart collar is a GPS-enabled dog collar that uses cutting-edge technology to help people stay connected to their dogs like never before, the company says. […]
The Evolution of the Pet Toy
It was the perfect storm of economic development and shifts in cultural attitudes regarding animals that resulted in the kind of pet ownership we’d recognize today. Simply put, your relationship with your favorite furball is the result of a series of human decisions made throughout tens of thousands of years in history. According to Gregor […]
The Importance of a Stellar Groomer
Pet Age spoke with Tiffanie Morton, a pet stylist at The Dog Stop in Trussville, Alabama, to learn about the importance of high-quality grooming and how it strengthens the rest of the business. Q As a groomer, what’s a typical day for you? A A typical day starts by assessing the unique grooming needs of […]
PetSafe Expands Bark for Your Park Program
PetSafe brand, a global leader in innovative pet product solutions, announced the names of 13 new cities as grant recipients of its 2018 PetSafe Bark for Your Park campaign. Since the Bark for Your Park program was launched in 2011, the PetSafe brand has provided over $1 million to build, maintain and enhance dog parks […]
Safety First: How Does the Industry Keep Pets out of Harm’s Way?
Trust: it’s an essential component to the relationship between a retailer and a customer. And with trust often comes certain assumptions—namely, the assumption that products being offered in one’s favorite pet store are safe. Since retailers are the face of the pet industry, customers look to them to ensure their shelves are stocked with safe, […]
The 2018 Pet Age ICON Awards
Pet Age’s ICON Awards honor pet professionals with years of demonstrated commitment to the sustained success and growth of the pet industry. These individuals have at least 25 years of experience—though several of them boast a resume spanning almost double that length of time—working with some of the market’s leading manufacturers, distributors, retailers, public relations […]