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Global Omnichannel Brand BARK Bolsters Leadership Team with Appointment of Meghan Knoll

By Pet Age Staff//May 31, 2024//

Global Omnichannel Brand BARK Bolsters Leadership Team with Appointment of Meghan Knoll

By: Pet Age Staff//May 31, 2024//

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BARK, Inc., a leading global omnichannel dog brand with a mission to make all dogs happy, recently announced the appointment of Meghan Knoll as chief direct-to-consumer officer, effective June 3. Reporting to the company’s co-founder and chief executive officer Matt Meeker, Knoll will lead BARK’s direct-to-consumer (DTC) business.

“On behalf of the entire team, I am thrilled to welcome Meghan Knoll back to BARK. During her seven-year tenure with us, Meghan made significant contributions across the organization, including leading our Super Chewer product from inception to becoming our second-largest revenue generator,” said Matt. “Meghan will rejoin us to drive accelerated growth of our DTC channel. Alongside Michael Black and Michael Parness, two recent leadership hires, I believe we have an exceptional commercial team poised to drive profitable, long-term revenue growth.”

Most recently, Knoll served as the chief executive officer of Cat Person, a subscription-based cat food company backed by Harry’s Labs. Prior to that, she spent over seven years at BARK, where she held various roles, including general manager, Super Chewer and more recently, senior vice president, direct-to-consumer. Before her time at BARK, Knoll held senior roles at Nickelodeon and Viacom. She holds a B.A. from the University of Virginia and resides in New Lebanon, New York, with her two German Shepherd mixes, Tonks and Fozzie Bear.

“I am excited to rejoin Matt and the incredible team at BARK. The team has made impressive progress within the direct-to-consumer channel in the past 18 months,” said Knoll. “I am confident that we are primed to capitalize on that work and drive exceptional new customer experiences and sustainable long-term channel growth.”