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World Pet Association Launches New Industry Insights Package


September 28, 2016

World Pet Association (WPA), founded in 1950 and known for hosting industry-leading events including SuperZoo, Atlanta Pet Fair & Conference, Aquatic Experience and America’s Family Pet Expo, has announced a partnership with Washington, D.C.-based startup InLoop to revamp its WPA Industry Tracker and provide top news to pet professionals with the WPA Insights Package.

According to a press release, the WPA Insights Package shares essential industry analytics to members—metrics tied specifically to their originally-produced content and/or the industry climate overall. The system empowers business owners to make data driven and strategic decisions to guide their B2B marketing efforts.

“We take pride in giving pet industry professionals access to valuable information they crave via our website,” said Doug Poindexter, president of WPA. “In addition to key trends and figures, InLoop helps provide an actionable roadmap for success.”

While InLoop specializes in building smart and robust news platforms for associations such as WPA, it also anonymously gathered substantial amounts of valuable industry data now packaged to serve as a revolutionary benefit to retailers looking for better insights and analytics on their industry. InLoop’s latest feature, Industry Insights Package, is a comprehensive platform providing dynamic dashboards on both the industry and the effectiveness of each business.

WPA Insights Package gives its users vital metrics, driving fact-based decisions and better results from marketing campaigns with more targeted and relevant communication. Metrics are displayed in three user-friendly, dynamic dashboards paired with powerful data visualization:

  • My Insights features data solely based on individual businesses’ content, analyzing its effectiveness, and providing recommendations.
  • Industry Insights allows a birds-eye view of the industry with key metrics featured on the dashboards, including key social influencers within the community, overall competitive ranking, industry trends reports, popular days to post content, social share statistics aggregated by channel, device usage, and source of traffic to the site as well as a full host of geographic demographics.
  • Industry Trends lets the user explore and discover trending topics and viral articles within their industry.

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