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Veterinary Innovation Council Launches Resource Center to Help Provide Expanded Access to Vet Care

By Pet Age Staff//April 24, 2024//

Veterinary Innovation Council Launches Resource Center to Help Provide Expanded Access to Vet Care

By: Pet Age Staff//April 24, 2024//

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The Veterinary Innovation Council (VIC) recently announced the launch of new resources to address the nationwide problem of access to veterinary care and new comprehensive services to help veterinarians reach underserved patients. Formed in 2015 by the North American Veterinary Community (NAVC), VIC is a nonprofit organization dedicated to advancing the field of veterinary medicine through innovation, education, and advocacy.

“Approximately 17 million pets in underserved communities across the U.S. have never seen a veterinarian,” said Dr. Jennifer Welser, president of Arista Advanced Petcare and Chair of the VIC Board of Directors. “This is a crisis in many communities where people either cannot afford veterinary care for their pets or lack physical access to veterinary clinics. The program we are announcing today will open the doors to veterinary care to millions of animals nationwide, providing financial and other resources to pet owners so they can help provide the veterinary care they wish for these beloved family members.”

Through its groundbreaking Access to Care Resource Hub, VIC will provide veterinary professionals with the tools, knowledge, and resources they need to offer greater access to veterinary care for a broader range of patients. This includes providing pet owners and clinics with a wider array of financial options and information on various alternative options for procedures and other care that are more affordable or accessible. The comprehensive online platform was made possible by a generous grant from Mars Veterinary Health and Banfield Pet Hospital.

The Access to Care Resource Hub offers a wealth of information and practical solutions for veterinary teams to expand their reach and impact. These resources were curated from over 100 experts and organizations. Key features include:

  • Financial Tools: Veterinary practice members can discover and compare more than 15 financial options and community reviews that will help clients afford necessary care for their pets.
  • Spectrum of Care: Updated information from experts on the spectrum of care options.
  • Team Guides: Step-by-step guides for veterinary clinics to implement best practices for improving access to care in their practice.
  • Case Studies: that provide creative and impactful approaches taken by practices facing similar challenges.
  • Featured Content: Access to trusted resources from leading industry partners to stay informed on the latest access to care strategies.


“We are thrilled to introduce this game-changing resource to the veterinary community,” said Aaron Massecar, VIC executive director. “By equipping veterinary teams with the knowledge and tools they need to serve a wider range of clients, we can make a real difference in the lives of countless animals and the people who love them.”

The Access to Care Resource Hub was developed in collaboration with experts from across the veterinary industry, including practitioners, academics, and animal welfare advocates. It represents the VIC’s ongoing commitment to fostering innovation and excellence in veterinary medicine. Veterinary professionals are encouraged to explore the site, share their feedback, and contribute their own insights and experiences to help grow this valuable community resource.