Mars Petcare Initiative Strives to Make Cities More Pet-friendly

June 28, 2017

Pets make our lives happier and healthier, and their presence alone is proven to make communities safer. They play an ever increasingly important role in our lives, now in more than 84 million households. Yet despite the value that pets add to our lives, they aren’t always welcome in public places, with a plethora of barriers still facing areas that look to be pet-friendly. The U.S. Conference of Mayors (USCM) and Mars Petcare are teaming up to address this issue and find out how cities across the country can create more pet-friendly communities as part of a new Mars Petcare initiative, BETTER CITIES FOR PETS™.

In conjunction with its recently launched Better Cities for Pets program, Mars Petcare surveyed mayors to gauge the state of pet-friendliness in cities across the country, specifically seeking to understand current perceptions, trends, amenities and existing resources for managing animal welfare and quality of life for people with pets.

“Mayors understand pet-friendly amenities help boost the quality of life in our neighborhoods and cities,” said Tom Cochran, USCM CEO and executive director. “That’s why the conference has partnered with Mars Petcare on this survey; we need to better understand what barriers cities are facing in their efforts to become more pet-friendly. We hope that this partnership and the resulting research will help build the foundation for a nationwide campaign to create more welcoming communities for pets and their people.”

Among the 73 respondents, representing 30 states, the results affirm the positive influence pets have on our lives and in our communities, but identified areas where progress needs to be made. The response from mayors nationwide showed that:

  • The power of pets is no secret– 100 percent of mayors surveyed agree pets can have a positive impact on people’s mental and physical health, and 82 percent of mayors agree that providing pet friendly amenities can have an overall positive economic impact on their community.
  • But the need for support still exists, with 66 percent of mayors that do not have, or aren’t aware of, pet-friendly policies for public spaces such as restaurants and stores. Further, nearly a third of mayors reported that their cities do not have adequate access to pet friendly greenways or trails, and 35 percent ranked facility upgrades as the greatest need to help homeless pet shelters in the city.
  • The impact of pets on homes shone through, with 74 percent of mayors agreeing that offering pet friendly amenities will help residential rental communities improve tenant stability, and 81 percent agreeing that the availability of pet friendly amenities can help increase the value of residential property.
  • City size affected pet-friendliness.Generally, the larger the city size, the greater its perceived pet-friendliness. Larger cities also reported more pet amenities and provided more financial assistance to pet owners than smaller cities. But larger cities also reported the greatest need for outdoor pet-friendly amenities.
  • Responsible education rose to the top,with 69 percent of mayors agreeing that implementing a responsible pet ownership educational campaign would help make their city more pet-friendly.

“From scientific research to anecdotal evidence, it’s been proven time and time again that pets can improve our lives,” said Nashville Mayor Megan Barry, who is also a Better Cities for Pets program partner. “We know that pets make us happier, keep us active and healthier and keep our neighborhoods safer. As mayors, these factors are critically important to us, and this survey shows that many of us still have needs for basic amenities for pets, such as parks and green space for people with pets to play and adequate shelters to care for homeless pets. Knowing the largest pain points across our cities will help us to better focus our attention on how to make progress in welcoming people with pets in our communities.”

Putting Results into Action
Following the survey results from mayors nationwide, Mars Petcare created a full report that takes a close look at mayors’ responses regarding their needs for support across the program’s core areas of focus: supporting shelters, parks, homes and businesses. The company has also created a “how-to” guide for cities that are interested in creating and implementing more pet-friendly policies, both of which are available for download at the program website, www.bettercitiesforpets.com.

Mars Petcare and USCM have been working together for the past year in support of the Better Cities for Pets program to gain a better understanding of the barrier cities face in designing pet-friendly communities.

“Pets can’t speak for themselves, so it’s up to people and communities to advocate for them,” said Mark Johnson, Mars Petcare North America president. “In partnership with the U.S. Conference of Mayors, we’re bringing together the public and private sectors to work together to advocate for more pet-friendly policies. We surveyed mayors around the country to help to refine our model for a pet-friendly city, ultimately creating communities with fewer pets in shelters, more pet-friendly places and happier, healthier lives for both people and pets.”

The partnership with USCM and input from mayors is intended to help Mars Petcare better understand the state of pet-friendliness across the nation and will inform how the model debuted in Franklin can be shifted and applied to other cities. Ultimately, the findings will contribute to Mars Petcare’s long-term vision to roll out pet-friendly models to more communities around the country.

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