TropiClean is committed to meeting pet parents’ needs, and looks to pave the path for the pet industry by changing all its grooming products’ labels to become fully transparent. Not only is it listing the complete ingredient deck beyond what is expected through pet industry regulations, it also removed dyes to offer an increasingly naturally-derived solution without impacting efficacy. TropiClean’s grooming products will also highlight the function while still visualizing the fragrance, whereas before its packaging highlighted the fragrance as the key messaging. This simple change will quickly help pet parents find the product that best fits their needs. All changes will extend across the full TropiClean grooming line.