Trends and Products: Pet Dental Care

Julia Rivera//February 1, 2022//

Trends and Products: Pet Dental Care

Julia Rivera //February 1, 2022//

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Trends and Products: Battling Dental Disease

February is Pet Dental Month, and it’s commonly known that dental care is imperative to a pet’s overall health. The AVMA recommends that a dog’s teeth and gums be checked at least once a year by a veterinarian for signs of a problem and to help keep its mouth healthy.

While most pet parents know that dental care is important for overall pet health, they might not know how to start an oral care regimen. Many pet owners also don’t know that periodontal disease impacts an estimated 80 percent of dogs by age 3.

In addition, not all consumers have the time to regularly brush their pet’s teeth and to take them for professional cleanings. It’s no secret that physically brushing a dog’s teeth is a challenge, which causes many pet parents to neglect proper dental care and overlook a debilitating disease that can impact a dog’s quality of life and overall health.

While brushing is widely considered the most effective strategy to achieve optimum oral health results, innovations among today’s chews are helping them become a popular dental products. Regardless of which dental care method pet owners choose, the biggest obstacle is making it a part of the household routine,

Health brands offer a wide range of dental products, from supplements and chews to brushes and wipes, that will provide a measure of convenience for consumers. Retailers can enhance their awareness methods to help their customers recognize the importance of them incorporating the following products into their daily health regimen. One way to generate interest among dental products is to highlight product launches or new varieties of an already-popular brand.

Retailers are wise to walk their customers through dental care options like those that follow, which not only tackle bad breath and plaque and tartar buildup but also come in flavors that dogs will love and make the dental care process easier and fun. Carrying a wide variety of dental care products are the best way to ensure that all customers will find the dental offering that is right for their pet.

Protection+ Brushless Toothpaste 

Protection+ Brushless Toothpaste is the only dental chew that stops plaque and tartar before they start. Powered by nature’s most powerful antioxidant: astaxanthin. The brand’s unique 5-in-1 dental chews have a toothpaste center with active ingredients and natural breath fresheners such as cinnamon, clove and vanilla.


ark naturals

BioBrilliant Dental Formula

InClover’s BioBrilliant Dental Formula is scientifically tested to benefit healthy teeth and fresh breath. BioBrilliant works to stop the cause of plaque and tartar from the inside out. BioBrilliant is a tasty powder that sprinkles on your dog or cat’s food, providing an easy alternative for teeth brushing that is enjoyable for you and your pet.


BioBrilliant Dental Health

Gum Soothing Oral Care Kit

The Burt’s Bees for Dogs Gum Soothing Oral Care Kit offers naturally sourced, simple ingredients to care for your dog’s teeth effectively. The kit features our gum-soothing toothpaste with hemp seed oil and a BPA-free bamboo toothbrush. Responsibly sourced with no sulfates or colorants, no animal testing and recyclable packaging, it’s everything you love about Burt’s Bees.


Gum Soothing Oral Care Kit

Benebone Puppy Line 

Benebone’s puppy line features its popular Wishbone, Dental Chew, Maplestick and Zaggler. They’re a bit softer than their adult counterparts, and they are bursting with real bacon and maple wood flavor. Always made in the U.S.A., these dental chews are offered in tiny (under 15 pounds) and small (under 30 pounds) sizes.


benebone puppy

Jax & Cali Toothbrush Wipes

Each easy-to-use, pre-moistened toothbrush wipe has been formulated with natural enzymes to inhibit and reduce bacterial growth, plaque and inflammation while promoting white teeth and fresh breath. Good oral care will help prevent periodontal disease (often subtle and unnoticed) that, when left untreated, can result in heart, liver and kidney damage as well as tooth extraction and costly veterinary visits. Use daily to keep your pet’s mouth clean and healthy.


jax cali toothbrush wipes

Dogswell DENTAL Jerky 

Dogswell DENTAL Jerky is a dental treat for dogs, made in the U.S.A., that comes in a canine-pleasing jerky format. Made with farm-raised, U.S.-sourced chicken as its No. 1 ingredient, the chewy, meaty jerky provides an effective and appealing alternative to crunchy dental treats for picky eaters or older dogs with sensitive teeth and gums.


dogswell jerky

Meowijuana Silvervine Sticks

Meowijuana’s King Size Silvervine Sticks not only relieve stress and sharpens a cat’s natural hunting skills, they also exfoliates plaque off a cat’s teeth and improves digestion. Free of additives or preservatives, Silvervine Sticks contain two cat attractants that make them a tasty form of teeth cleaning.



Oratene Brushless Oral Care 

Oratene Brushless Oral Care brings the power of enzymes to help keep dogs’ or cats’ teeth clean, breath fresh and gums healthy. These veterinarian-approved products are proudly made in the USA and make caring for pet’s oral health so easy with no brushing required. Each Oratene product features a natural, multi-complex enzyme system that doesn’t require brushing to keep pet’s mouth healthy. Contains no xylitol, alcohol, detergents, chlorhexidine, or dyes. Choose from Brushless Toothpaste Gel, Breath Freshener Spray and Water Additive.




dailydose makes it easy to support dental and full-body health with a tasty, daily dog chew. It starts with a dental scrub that only needs 30 seconds to help eliminate odor, tartar and plaque- causing bacteria. The inner core delivers supplements for calming, joint, skin or heart health. Plus, dailydose is made in the U.S.A. with no artificial colors, preservatives, gluten or grains.


dental doubles dailydose

Merrick Fresh Kisses 

Merrick Fresh Kisses dental treats are crafted with all- natural ingredients such as mint breath strips, coconut oil and a combination of botanical oils to freshen breath. Available in two flavors, the innovative dental treat features a unique double-brush design to clean a dog’s teeth by removing plaque and tartar.


fresh kisses

N-Bone Puppy Chews 

Puppies and adolescent dogs often have an urge to chew. Give them a taste of fall and satisfy that urge with our pumpkin flavored N-Bone Puppy Teething Rings. Made with real pumpkin and formulated with DHA and calcium to support your puppy’s unique nutritional needs.



Yummy Combs

Cleaning your dog’s teeth with Yummy Combs dog treats is easy, nutritious and absolutely yummy. The unique design works like dental floss for a more complete cleaning. Yummy Combs contain 44 percent protein with 12 additional wellness ingredients. Each treat is individually wrapped for freshness in five weight-specific sizes


Yummy Combs

OlviPet DentaBars 

DentaBars are a dental treat produced in an optimal shape and texture for fresh breath and clean teeth available in sizes for small, medium and large dogs. The OlviPet line contains quality ingredients including cold pressed olive oil, sourced from the Mediterranean Island of Crete. The unique blend of extra virgin olive oil, chia seeds and pumpkin seeds provides an optimal blend of Omega-3 and -6 fatty acids.



VetriScience Perio Plus Feline Bites 

Perio Plus Feline Bites are designed with two delicious layers to support daily dental health in cats. The outer layer of the chew promotes clean teeth, plaque control, and fresh breath. The inner core supports overall oral health, including gum tissue integrity and fresh breath. Even picky cats love these tasty chicken-flavored chews that support dental health between veterinary cleanings.



Organic Dental Solutions 

The Organic Dental Solutions Bamboo Dental Kits is your perfect pet dental essential. The USDA-certified organic kits feature an eco-friendly, sustainably harvested moso bamboo toothbrush. The biodegradable and anti-microbial handle is from one piece of naturally grown moso bamboo from a FSC Certified Forest. For improved grip, it is coated in organic soybean wax and free of toxic glues or paints and has ergonomic, dental-grade, nylon bristles that can be recycled.


WHIMZEES Daily Use Packs 

Daily Use Packs allow pet parents to purchase WHIMZEES dental treats in portions that encourage daily use with more convenience. Filled with the brand’s reimagined toothbrush shape, Brushzees is offered in one-week, two-week and one-month supplies. The pack sizes encourage pet parents to take one simple step each day of the week to care for their dog’s teeth.




Swedencare’s ProDen PlaqueOff Powder for dogs is 100 percent natural and when used daily can significantly complement ordinary dental hygiene by scrubbing away plaque and tartar. It can be sprinkled over food or added to water. Swedencare’s other products incorporating the ProDen PlaqueOff System include Crunchy Dental Bites and Dental Bones in regular size and minis.



TrueBlue Fast and Fresh Dental Wipes 

TrueBlue’s Fast and Fresh Dental Wipes are as effective as brushing, but much easier to use. Most vets agree that you need friction to remove plaque — that’s why we humans brush our own teeth, and don’t just use water additives or spray on gels. The TrueBlue Dental Wipes have a textured pad that really helps loosen plaque and an all-natural cleansing solution with organic parsley, organic peppermint and baking soda.



Vanilla Mint Beef Cheeks 

Barking Buddha is launching its Vanilla Mint Beef Cheeks, which are additive-free, chemical-free and preservative-free. Beef cheeks are much easier to digest than rawhide and are rich in collagen. Barking Buddha products are made in an FDA-approved facility and sourced from South America. If you’re looking for the brand that developed the original beef cheek, then you want Barking Buddha.


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Unlike brushing a dog’s teeth, TEEF is ridiculously easy to use. Just scoop, add and drink. Each drink helps to evenly disperse TEEF’s formula on all surfaces of the mouth, working on the bacteria that exist everywhere, even below the gum line. The quadruple- action formula promotes strong teeth, healthy gums and fresher breath. Made with 100 percent safe, plant-derived ingredients that are tummy-friendly and flavorless.



Oxyfresh Dental Teeth Cleaning Kit

The Dental Teeth Cleaning Kit from Oxyfresh features a professional-grade Pet Dental Gel toothpaste with Oxygene and aloe plus a convenient finger brush. All products at Oxyfresh are made in the U.S.A., cruelty-free, non-toxic, safe, gentle and effective. They contain no artificial flavors ever.



Bam-Bones Plus

Now tougher than the original and in a new peanut butter flavor, Bam-Bones Plus combine the natural strength of bamboo fiber with nylon fiber to create a longer-lasting, durable chew toy for more aggressive chewers. Raised nubs provide great texture for chewing and help control plaque and tartar build-up, minimizes bacteria and helps with bad breath. The easy to grip shape allows dogs to hold Bam- Bones Plus with their paws and keep it stable while chewing.




Veterinarian-recommended Petsmile is the first and only toothpaste accepted by the VOHC for plaque inhibition, with Calprox. It’s formulated with human- grade ingredients and is free of animal by-products, BPA, silica, sulfates, parabens and gluten. The VOHC with the American Veterinary Dental College recognizes that Petsmile meets the highest standards for your dog’s oral health.



Fresh Breath by TropiClean

TropiClean has revamped the original formula with natural ingredients like coconut, green tea and the natural mineral SHMP, which is clinically proven to safely remove plaque and tartar buildup. The treats are available in three flavors: Peanut Butter, Banana and Blueberry.




Meet the daily dental chew for dogs that proves you don’t need more than 30 ingredients to clean teeth. The carefully crafted and rigorously tested formulation fights plaque and bad breath with amazing ingredients your dog will love. Earthbones are all-natural, highly digestible chews that contain botanicals to instantly freshen a dog’s breath. Results are guaranteed.