March 27, 2019

There’s no question that the pet industry has evolved over the years and continues to do so. As time goes by, manufacturers are diving further into their creative roots to expand their repertoire of innovations and retailers are refining their knowledge in order to present those innovations to the customers in ways that strongly resonate with them. Whether it’s through direct communication or displaying the products in an artistic manner, every effort by both retailers and manufacturers is geared towards developing a deeper connection with consumers.

Currently, pet owners are gravitating towards the latest products on the market that feature a human touch. But contrary to popular belief, the act of giving pets humanized products doesn’t necessarily mean humanizing animals.

While some pet parents may choose to do so, and there are an assortment of products that meet their needs, the majority of humanized products on the market are products that have either worked for humans and have transitioned over to the pet industry or feature attributes that click with the consumers purchasing for their pets.

For example, many CBD products began as products for humans and after witnessing the benefit of them, they have become known on the market for helping pets’ overall health and wellbeing as well. Or the products may come in shapes or colors or patterns that fascinate the pet owner, like sports jerseys or toys modeled after cartoon characters.

No matter what type of humanized product consumers are looking for, each one still encapsulates the needs of the pet.

Dog owners specifically are looking for products that truly reflect their canine being “man’s best friend.” These products provide dogs with the benefit, comfort and durability of any other high-quality dog product, but feature some type of human twist.

From clothing to toys, the following products add a bit of fun and individuality to the lives of humans and their pups. Because keeping both owner and dog happy and healthy is how manufacturers and retailers continue to grow and provide them with exactly what they’re looking for.

Pura Naturals organic dental kit

Organic Dental Solutions Kit

Created by Pura Naturals Pet in partnership with RADIUS, this kit includes an organic sweet potato and cinnamon toothpaste gel that is free of xylitol, chemicals, preservatives and dyes. The toothbrush features a tapered handle with a non-slip grip and premium bristles to clean teeth and massage delicate gum tissue. Available for puppy, adult and senior dogs.



reversible puffy coat by fashion pet


Reversible Puffy Coat by Fashion Pet

The Reversible Puffy Coat offers stylish protection for dogs from the wind and cold weather with two coats in one. It’s reversible in purple/gray or red/black with faux fur trim around the hood for extra warmth. The coat attaches at the front with Velcro brand fasteners for a comfortable fit and to ensure the chest stays warm and dry. It’s also machine washable and has a convenient leash hole for walks.




Snugpups CoatSnugpups Fleece Coats

Not only does the machine washable Snugpups fleece coat come in dozens of adorable patterns, but it is made with super cozy, double-lined polyester fleece to keep dogs warm and dry in any weather. The on/off design allows owners to slip it over the head and quickly attach the army grade, two-inch-wide nylon belting around the belly. Velcro ensures that the coat will stay on and stay in place.






Pegetables are made with real sweet potatoes, carrots and peas. This provides phytonutrients such as Beta Carotene which supports healthy vision and the immune system. Pegetables do not contain gluten, soy, rice or corn. They contain more than 15 percent protein per treat! Fun shapes and hearty composition combine to help clean teeth and freshen breath.



bergen auto harness COASTAL


Bergan Auto Harness

The Bergan Auto Harness’ easy installation and comfortable fit make it perfect for short errands, trips to the park and long distance driving trips. It has a step-in design and is padded for comfort and protection. The harness requires no additional attachments which makes securing your dog as simple as putting the seat belt through the two loops on the back of the harness and buckling them in. The two D-ring attachments make the switch from car restraint to walking harness easy and simple.




Outward Hound PoochPouch_Grey_LS3



Pooch Pouch

The Pooch Pouch Front Carrier is ideal for carrying smaller dogs who aren’t always ready for long hikes, but want to stick around for the view. An interior safety harness provides added security and comfortably clips to your dog’s collar helping to keep them from jumping out of the backpack when a squirrel or unexpected animal crosses their path.





Petrageous jackson collection



PetRageous Jackson Collection

The Jackson Collection by PetRageous is a line of fashionable red and black plaid garments, which include sweaters, pajamas, outerwear, comfy throws and hard goods. Most of the items in the collection feature a silhouette of a moose, bear or squirrel, and each item coordinates with the trending rustic look that pet owners and their pets will love.




petsmile professional pet toothpaste




Petsmile Professional Pet Toothpaste

Veterinarian-recommended Petsmile is the first and only toothpaste accepted by the VOHC for plaque inhibition, with Calprox. It’s formulated with human-grade ingredients and is free of animal by-products, BPA, silica, sulfates, parabens and gluten.









SmartPet Love Snuggle Puppy carebear brownie


Snuggle Puppy

“Real-feel” pulsing heartbeat and heat source mimic being part of a pack, working to ease loneliness, fear, and separation anxiety. Dogs are pack animals and are instinctively drawn to their mother and others in their pack. The Snuggle Puppy recreates that intimacy with physical warmth and a “real-feel” heartbeat. The result is a calmer, more peaceful pet—one that feels less loneliness, fear, and separation anxiety.



Outdoor Tent and Chill PadPLAY Scout & About Outdoor Tent Vanilla

P.L.A.Y.’s Scout & About Outdoor Tent turns rugged adventures with your dog into a breeze with its compact and collapsible design for easy travel. Mesh sides provide ample ventilation and visibility while providing shelter from the elements, including a water-resistant roof to keep dogs dry. The Outdoor Chill Pad rolls up compactly and features a convenient carrying handle for easy travel while giving dogs a cozy and comfortable place to rest in the great outdoors.


Pawtech Dog Boots


Pawtech Dog Boots

The AKC Paw Tech Dog Boot is a simple, stylish and effective solution for protecting paws. The comfort and security of Paw Tech Dog Boots will allow your pup to travel alongside you for miles. More importantly, these boots will protect your dog’s feet from painful cuts and scratches that can often take place on the trails. Available in sizes ranging from extra small to large and in colors black, blue and red.



Kingpin KibblerKingpin Kibbler

A treat-dispensing toy and a slow feeder. Fill with kibble or treats. Available in four colors.









Pet Qwerks IncrediBubbles don’t pop when they touch the ground! Catch them, stack them and watch them roll on the ground. These flavor-infused bubbles dry in the air and land on the ground intact, waiting to be attacked by dogs. These bubbles are safe, fun and nontoxic.









Petique Pet StrollerPetique Pet Stroller

Petique’s Pet Stroller makes strolling down the sidewalk a breeze. Literally, with ventilating mesh windows all around, large EVA tires and double front wheels, you and your pets will experience a smooth ride. Going shopping or having a picnic? Our pet strollers have a large storage basket, two large back pockets and a cup holder tray that holds up to two cups! Our chic design creates an all around great view of the outside world for your pets!


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