The Bird Market

The bird products segment delivered mixed results over the past 12 months.

Bird Food, the largest segment, grew 5.4% in dollar sales and 4.8% in units, maintaining a dominant 63% share, though growth was largely volume-driven with pricing remaining flat.

Bird Supplements emerged as a major growth sector with sales surging 61.6% in dollars and 36.9% in units, and with prices rising 18.1.

Bird Habitat & Care also posted healthy 6% sales growth, though unit sales slipped 1.6%, suggesting dollar growth came through price increases rather than category expansion.

Conversely, Bird Health & Wellness declined sharply (-29.5% in dollars, -36.6% in units) despite a price increase, signaling steep demand weakness.

Bird Toys fell nearly 9% in both dollars and units, while Bird Litter dropped 11.6% in dollars, pressured by pricing. Bird Vitamins dipped slightly (-2.3%) with flat units.

Overall, growth is concentrated in supplements and food, while discretionary and niche products lag.

This article was assisted by an AI engine and reviewed, fact-checked and edited by our editorial staff.