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pet wellness

May 13, 2026

Wellness Brand Fera Pets Launches Science-Backed Pet Supplements into Petco Stores Nationwide

Fera Pets, a premium veterinarian-founded pet wellness brand known for its science-driven formulations and rigorous quality standards, is expanding into Petco stores nationwide, bringing its clinically-formulated supplements to pet parents […]

Apr 7, 2026

Scenthound Forms Board of Directors to Support Next Phase of Franchise Growth

As Scenthound builds on its rapid growth across the U.S., the dog wellness franchise has announced its new Board of Directors with the appointment of Christina Russell, Clayton Perfall, David Long, […]

Mar 31, 2026

Independence Pet Holdings Promotes Michael Landsberger to PetPlace General Manager

Independence Pet Holdings (IPH), one of North America’s leading pet insurance and pet health services organizations, has announced Michael Landsberger as the new General Manager of PetPlace. PetPlace is a […]

Mar 3, 2026

CompanAIn Expands Platform, Launches Leap Years Canine Health System on Wellness Marketplace

CompanAIn, a pet wellness platform powered by trusted, human-centered AI, today announced the launch of its Wellness Marketplace, an extension of the platform designed to help pet owners turn health […]

Feb 23, 2026

Veteran McDonald’s Franchisees Expand Scenthound into South Carolina and Georgia

Scenthound, a leading dog wellness franchise, is continuing to grow in the Southeast with the addition of six new locations in South Carolina and Georgia. The brand has partnered with […]

Oct 24, 2025

Van Den Bosch Expands Distribution Portfolio with Vet-Created Wellness Brand Fera Pets

John A. Van Den Bosch has partnered with Fera Pets, a brand dedicated to redefining pet wellness through veterinarian-developed, science-backed supplements. This partnership strengthens the companies’ shared commitment to offering […]

Aug 20, 2025

PetFoodConnect Brings Petbeing’s ‘Purpose in Every Bite’ Line into Supermarket, Big-Box Retail

PetFoodConnect, a leading broker of innovative pet brands, has partnered with Petbeing to bring the brand’s “Purpose in Every Bite” product line into supermarket and big-box retail channels nationwide. With […]

Jul 23, 2025

SmartPak Rebrands as SmartEquine, Reinforces Commitment to Comprehensive Horse Health

SmartPak, a leading equine health brand, has officially rebranded to become SmartEquine, a name that reflects its renewed dedication to delivering one-of-a-kind health and wellness solutions for every unique horse. […]

Jul 17, 2025

Pet Supplement Brand NaturVet Appoints Erik Thomas as Chief Operations Officer

NaturVet, a trusted pioneer in the pet health and wellness industry for over 30 years, proudly announces the addition of Erik Thomas as chief operations officer (COO). With more than […]

Jun 30, 2025

Rooted Owl Teams with Much Love Animal Rescue, Supports Nonprofit’s Rescue, Rehoming Efforts

Rooted Owl, a leader in pet wellness offering next-generation solutions for pets’ health and longevity, has teamed up with Much Love Animal Rescue to celebrate the rescue group’s 25th anniversary. […]

Jun 19, 2025

5WPR Named Agency of Record for PetAg, Leading Pet Wellness and Nutrition Brand

5WPR, a top-ranked, independently owned integrated communications agency, recently announced it has been selected as the Agency of Record for PetAg, a leading pet wellness and nutrition brand dedicated to […]

Jun 17, 2025

Petbeing Launches New E-Commerce Website to Bring Pet Wellness Direct to Consumers

Petbeing, a leading pet wellness company focused on delivering purpose in every bite, has launched its new direct-to-consumer website. The platform offers a streamlined, informative shopping experience for pet parents […]