PetFoodConnect Brings Petbeing’s ‘Purpose in Every Bite’ Line into Supermarket, Big-Box Retail

PetFoodConnect, a leading broker of innovative pet brands, has partnered with Petbeing to bring the brand’s “Purpose in Every Bite” product line into supermarket and big-box retail channels nationwide.

With Petbeing’s reputation for creating functional, vet-formulated treats, chews and supplements, this collaboration will extend the brand’s reach far beyond specialty retail and direct-to-consumer channels.

“As we continue to grow, it’s vital to work with partners who understand the importance of delivering high-quality, functional pet products to a broader audience,” said Richard Gray, founder of PetFoodConnect. “Petbeing’s commitment to purpose-driven ingredients aligns perfectly with our mission to bring the best in pet wellness to mainstream retail.”

Petbeing’s product lineup, which includes the popular Stick A Day chews and Lick A Day mousse, has already gained a loyal following among pet parents seeking targeted wellness solutions. Through this partnership, PetFoodConnect will leverage its extensive network of supermarket and big-box buyers to ensure Petbeing’s products are widely available and accessible to a broader customer base.

In partnering with PetFoodConnect, PetBeing will now extend its globally recognized, patented product line to major supermarkets and big-box retailers. Known for their innovative solutions in the veterinary and pet industries, PetBeing’s offerings will now be easily accessible to a broader range of pet owners. This expansion allows retailers to offer a trusted, unique product line that stands out for its quality and innovation.

PetFoodConnect specializes in connecting innovative pet brands with leading retailers through strategic partnerships and turnkey programs. With a deep understanding of retail trends and a strong network of retail partners, PetFoodConnect helps brands grow their presence in multiple channels.