Pet Wellness Brand Launches National TV Campaign to ‘Celebrate More Dog Years’
Plentum, a pioneering pet wellness brand behind the all-in-one postbiotic and colostrum blend, has launched its first national television advertising campaign. The new spot — titled “Let’s Celebrate More Dog […]
Podium Pet Products CEO Graduates from Goldman Sachs Small Businesses Program
Carina Evans, CEO of Podium Pet Products, has announced her completion of the Goldman Sachs 10,000 Small Businesses Program. Podium Pet Products’ story began at a farmhouse kitchen table in […]
Pet Honesty Unveils Science and Health Advisory Council to Elevate Science-Backed Pet Wellness
Pet Honesty, a leader in vet-approved pet supplements and official multivitamin supplement of the American Kennel Club, has formed its Science and Health Advisory Council — a distinguished group of […]
Austin and Kat, Right Way Reps Partnership Expands into Colorado, Julie Klouda Joins Team
After three successful months working with Right Way Reps in the Southwest and Southeast territories, Austin and Kat, a leader in science-backed natural pet wellness, is announcing the next phase […]
GumPaws Unveils First-Ever Gummy Supplements, Dental Health Treats for Dogs
GumPaws, an innovative pet health brand, is launching the world’s first gummy supplements developed exclusively for dogs. Designed to make daily pet care both enjoyable and effective, GumPaws from ZyG […]
Marketing Success for Pet Brands in 2025: Building Real Connections That Last
The pet industry is experiencing unprecedented growth, with nearly 70 percent of American households now identifying as pet parents. This demographic shift is reshaping the market, bringing with it a […]
Phillips Pet Food & Supplies Expands Distribution of NutriSource, PureVita and Finleys
Phillips Pet Food & Supplies, a leading independent pet retail distributor, has announced the expanded distribution of NutriSource, a premium pet food brand. Effective immediately, Phillips Pet has gained distribution […]
Paw Prosper Expands Global Reach with Acquisition of UK-Based K9 Mobility
Paw Prosper, a pet health and wellness portfolio that provides efficacious solutions to larger pet wellness challenges, has announced the acquisition of K9 Mobility, a leading online marketplace for canine […]
Gryphon Investors-Backed Vetnique Labs to Acquire UK Maker of YuMOVE Pet Supplements
Vetnique Labs, a leading pet health and wellness company, recently announced that it has agreed to acquire Lintbells, a globally recognized leader in pet supplements sold under the YuMOVE brand, […]
Get Joy, Phillips Pet Partner to Expand Nationwide Distribution of Holistic Dog Wellness Products
Get Joy, a pioneer in holistic dog wellness, proudly announces its strategic partnership with Phillips Pet Food and Supplies, a leading distributor of pet products to independent pet retailers. This […]
Healers PetCare Launches New Packaging Design to Pet Wellness Products
Healers PetCare, a pioneering name in pet wellness solutions and the maker of the flagship medical bootie, recently announced the launch of its new packaging design. The new design was […]


















