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pet wellness

Jun 10, 2025

Pet Wellness Brand Launches National TV Campaign to ‘Celebrate More Dog Years’

Plentum, a pioneering pet wellness brand behind the all-in-one postbiotic and colostrum blend, has launched its first national television advertising campaign. The new spot — titled “Let’s Celebrate More Dog […]

May 29, 2025

Podium Pet Products CEO Graduates from Goldman Sachs Small Businesses Program

Carina Evans, CEO of Podium Pet Products, has announced her completion of the Goldman Sachs 10,000 Small Businesses Program. Podium Pet Products’ story began at a farmhouse kitchen table in […]

May 6, 2025

Pet Honesty Unveils Science and Health Advisory Council to Elevate Science-Backed Pet Wellness 

Pet Honesty, a leader in vet-approved pet supplements and official multivitamin supplement of the American Kennel Club, has formed its Science and Health Advisory Council — a distinguished group of […]

Apr 11, 2025

Austin and Kat, Right Way Reps Partnership Expands into Colorado, Julie Klouda Joins Team

After three successful months working with Right Way Reps in the Southwest and Southeast territories, Austin and Kat, a leader in science-backed natural pet wellness, is announcing the next phase […]

Mar 5, 2025

GumPaws Unveils First-Ever Gummy Supplements, Dental Health Treats for Dogs

GumPaws, an innovative pet health brand, is launching the world’s first gummy supplements developed exclusively for dogs. Designed to make daily pet care both enjoyable and effective, GumPaws from ZyG […]

Feb 27, 2025

Marketing Success for Pet Brands in 2025: Building Real Connections That Last

The pet industry is experiencing unprecedented growth, with nearly 70 percent of American households now identifying as pet parents. This demographic shift is reshaping the market, bringing with it a […]

Jan 30, 2025

Phillips Pet Food & Supplies Expands Distribution of NutriSource, PureVita and Finleys

Phillips Pet Food & Supplies, a leading independent pet retail distributor, has announced the expanded distribution of NutriSource, a premium pet food brand. Effective immediately, Phillips Pet has gained distribution […]

Nov 11, 2024

Paw Prosper Expands Global Reach with Acquisition of UK-Based K9 Mobility

Paw Prosper, a pet health and wellness portfolio that provides efficacious solutions to larger pet wellness challenges, has announced the acquisition of K9 Mobility, a leading online marketplace for canine […]

Jul 9, 2024

Gryphon Investors-Backed Vetnique Labs to Acquire UK Maker of YuMOVE Pet Supplements

Vetnique Labs, a leading pet health and wellness company, recently announced that it has agreed to acquire Lintbells, a globally recognized leader in pet supplements sold under the YuMOVE brand, […]

Mar 26, 2024

Get Joy, Phillips Pet Partner to Expand Nationwide Distribution of Holistic Dog Wellness Products

Get Joy, a pioneer in holistic dog wellness, proudly announces its strategic partnership with Phillips Pet Food and Supplies, a leading distributor of pet products to independent pet retailers. This […]

Mar 12, 2024

Healers PetCare Launches New Packaging Design to Pet Wellness Products

Healers PetCare, a pioneering name in pet wellness solutions and the maker of the flagship medical bootie, recently announced the launch of its new packaging design. The new design was […]