According to research from Royal Canin, only one cat is seen by a veterinarian for every five dogs, even though 10 million more cats are owned in the United States. To help combat this gap in veterinary care, Royal Canin is launching the “Curiosity Saved the Cat” campaign, which issues a challenge to cat owners to become more curious about their cats’ health and pledge to visit the veterinarian this year by visiting royalcanin.com/cat2vetday. It coincides with national “Take Your Cat to the Vet” Day on August 22, according to a company release.
According to DVM360.com, for every pledge taken through August 26, the company will donate a bowl of food to an animal shelter. Feline associations are lending their voices to the cause as well, with the American Association of Feline Practitioners, the CATalyst Council, the International Cat Association and the Cat Fanciers’ Association urging more attention to preventive care for cats.
“Cats are intelligent, inquisitive and comical companions, and cat professionals everywhere want to help people enjoy a happy and healthy lifelong relationship with them,” said Jane Brunt, DVM, executive director of the CATalyst Council and owner of Cat Hospital at Towson, Maryland. “Even though there are millions more pet cats than dogs in the U.S. alone, the disparity of health care between cats and dogs—and perhaps that cats even need veterinary care—will surprise many people. With the combined efforts of cat care professionals across veterinary, pedigreed cat and sheltering communities, cats will continue to delight our daily lives.”
To drive awareness to the cause, Royal Canin has created a PSA video featuring internet-famous felines titled “Curiosity Saved the Cat,” which can be viewed on Youtube.