Purina Partners with Sports Broadcaster Kirk Herbstreit, Athletes in ‘Fueled By’ Video Series

Purina Pro Plan, a leader in advanced pet nutrition, has partnered with renowned sports commentator Kirk Herbstreit and a roster of elite athletes to launch the next chapter of Fueled By.

The video series offers an intimate look at the exceptional lives that professional football tight end George Kittle and professional soccer midfielders Rose Lavelle and Sophia Wilson lead with their dogs. The series reveals why these sports stars, who understand the critical importance of nutrition for performance, choose Pro Plan to fuel an exceptional life together with their dogs.

“As a dog parent to four dogs myself, including a new puppy, I understand the powerful bond between athletes and their dogs,” said Herbstreit. “I know how important nutrition is in fueling our lives together. I’m thrilled to host ‘Fueled By’ and give viewers a look at the exceptional lives these athletes lead with their dogs at home.”

Elite Athletes Share Their Stories
“My dogs are an essential part of my life, both during the season and in the off-season,” said Kittle. “From my Bernadoodle Deenie to my rescue pup Hobbes, each has different energy levels and nutritional needs, but they both play a crucial role in keeping me grounded and bringing joy to my home.”

Lavelle, who feeds Pro Plan Bright Mind to her senior dog Wilma Jean, said: “The bond between an athlete and their dog creates a support system that enhances performance both on and off the field. Pro Plan helps fuel that exceptional life we share together.”

New puppy parent Wilson added: “As a new puppy parent to my dachshund, Frankie, I’m learning that the foundation of nutrition in the early years sets dogs up for a healthy life. My puppy’s energy matches my own as a professional athlete, and Pro Plan helps fuel that energy in a healthy, sustainable way.”

Fueled By kicks off with the release of Herbstreit’s video on July 21, with a new video unveiling each week on Pro Plan’s YouTube channel.. Lavelle’s video launches July 29, followed by Wilson on August 5 and George Kittle on August 12.

Pro Plan offers more than 140 specialized formulas to support dogs’ unique nutritional needs and taste preferences at every stage of life, including formulations based on breed size, sensitive systems or lifestyle. All formulas feature real, high-quality meat, salmon, chicken or lamb as the No. 1 ingredient.