Purina and Westminster Kennel Club Begin 10-Year Partnership

January 25, 2017

With the 141st Annual Westminster Kennel Club Dog Show just weeks away, Purina and the Westminster Kennel Club begin a 10-year agreement making Purina Pro Plan the exclusive pet food sponsor of the world-famous dog show. A five-year sponsorship, from 2012 to 2016, preceded this. The partnership pairs the oldest continuously held dog show in the country with the maker of Purina Pro Plan, the dog food that has fueled the past 10 Westminster Best in Show champions.

“It is an honor for Purina to sponsor the Westminster Kennel Club Dog Show,” said Nina Leigh Krueger, president of Nestlé Purina PetCare. “Purebred dog enthusiasts aspire all their lives to show their dogs at this prestigious show. The opportunity to partner with Westminster for the next 10 years allows us to work together to celebrate all dogs and to spread the word about responsible dog breeding and ownership.”

“We look forward to our long-term partnership with Nestlé Purina PetCare,” Westminster Kennel Club President Seán W. McCarthy said. “When an iconic institution such as Westminster combines with the premiere brand Purina Pro Plan, everyone benefits from the amazing dog show experience. From lifelong breeders to first-time spectators, Westminster Week delivers discovery, shared knowledge, education and elite competition.”

The Westminster Kennel Club has transformed its annual all-breed dog show into Westminster Week, a blend of activities that spotlight purebred dogs and popular companion sports that people can enjoy with their dogs. Starting with “Meet & Compete,” which combines the AKC Meet The Breeds Presented by Purina Pro Plan and the fourth annual Masters Agility Championship at Westminster on Saturday, February 11, it is followed by the 141st annual all-breed dog show February 13 and 14, and the second annual Masters Obedience Championship at Westminster February 13. Purina Pro Plan is the exclusive pet food sponsor of all the Westminster activities.

The 141st Annual Westminster Kennel Club Dog Show will be held February 13-14, with breed judging at piers 92/94 during the day and Group and Best in Show judging at Madison Square Garden in the evening. The evening judging will be televised live on FS1 from 8 to 11 p.m. Eastern time. More than 2,800 dogs from around the world will compete for Best in Show.

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