Kathy Elsey, co-founder of Precious Cat Litter was diagnosed with Multiple Myeloma in 2009. She and her husband Bruce Elsey have supported the efforts of the MMRF ever since, donating over $7 million to support the cause.
As part of the campaign, users can download a coupon from the campaign landing page that allows them to save $3.00 on their next purchase of a 40 pound bag of Precious Cat Ultra Litter. For every $3.00 saved, Precious Cat will donate $3.00 to the MMRF.
The campaign, “#CatsAgainstCancer” spans across Facebook, Twitter, and Instagram, using the Photala photo sharing platform to enable users to share their individual experiences and support the campaign’s mission.
“This is an opportunity for us to raise awareness for an organization that is making great strides towards finding a cure and advancing treatments for Multiple Myeloma,” said Dr. Bruce Elsey, co-founder of Precious Cat Products.
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