Pet Age Staff //April 3, 2019//
By: The Pet Business Professor
According to John Gibbons, president of A GPS for Pet Businesses, after a record low inflation rate of 0.4% in 2017, total pet returned to a more “normal” 1.3% in 2018. As always, every segment contributed proportionally to the industry total. Here are the specifics:
We will follow the pricing journey over the most recent years by industry segment. First up is…
The post-recession consumer is very price sensitive, but it is impossible to predict the impact of the pricing lift on 2018 money. Pet food prices remained essentially unchanged. Veterinary increased but the big lifts came in supplies and services. These are the two most discretionary segments. We’ll see if consumers reduce their purchase frequency. By the way, the inflation continues to grow. Here are numbers for Jan-Feb 2019 vs the first quarter of 2018:
See full report here.