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Pet Valu Partnership Leads to Service Dog Team and Record-Breaking Donation


November 15, 2018

Press release: Pet Valu

A longtime partnership between Pet Valu, its sister brand Pet Supermarket, and two nonprofit organizations — United States War Dogs Association, Inc. and America’s VetDogs — has led to honoring service and guide canines with the launch of a third official Pet Valu Service Dog Team through America’s VetDogs and an $892,689 donation to the United States War Dogs Association.

During its annual company conference in Orlando, Florida, Pet Supermarket and Pet Valu presented a joint check of $892,689 to Ron Aiello, president of the United States War Dogs Association, Inc. in support of active-duty military dogs and their handlers, as well as retiring military and police canines.

In addition, following Pet Valu’s $186,000 donation to America’s VetDogs in March of 2018, the nonprofit announced Pet Valu’s sponsorship of a third veteran and guide dog team.

“The work these organizations are doing for our veterans and service canines is honorable and important to Pet Valu,” said Joe Dent, chief store operations officer for Pet Valu. “We’ve made it our mission each year to raise enough money to provide these dogs with equipment they need; fund transportation back to the U.S. after service; memorialize fallen canine soldiers; and find forever homes for the veteran dogs after service.  It’s an honor to support heroes at both ends of the leash, and we’re proud to have such a generous customer base that supports this important mission.”

Together, Pet Valu and Pet Supermarket have raised more than $600,000 for America’s VetDogs since 2014, and over $2 million for the United States War Dogs Association, Inc. since 2010.

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