June 7, 2017

Breakout pet tech brands, PetCoach, the leading pet advice website and app, and Whistle, makers of the best-selling all-in-one pet tracker, today announced Pet Project 2017, the first pitch event designed to help innovators in pet care transform their concepts into a high-impact business. The inaugural venture program invites entrepreneurs to pitch a new service or product in a private forum for the chance to win a $25K “no strings attached” cash prize and get feedback from industry experts within Mars Petcare and Petco.

“As the global pet market continues to grow and consumer behavior evolves, great ideas are going to win,” said Brock Weatherup, executive vice president of Strategic Innovation at Petco. “Helping founders accelerate innovation is something many of us in the pet industry want to help foster.”

The $60+ billion pet industry continues to see significant growth each year, and pet parents are looking for better ways to meet the present and future needs of their pets. Weatherup, PetCoach’s co-founder, and Ben Jacobs, co-founder and CEO of Whistle, recognized that the pet space is ripe for innovation and teamed up to help new pet ventures clear the traditional hurdles of bringing an idea to such a large marketplace.

“The rest of our lives have become smarter, and we now have the opportunity to create a smarter way to care for our pets,” Jacobs said. “We are believers in bold, new businesses and are hosting this pitch event because we know that when great concepts meet opportunity, results are sure to follow.”

Pet Project 2017 is open to entrepreneurs building pet care businesses that are in their early stages. The top applicants will be invited to Las Vegas to present their ideas in a private pitch to a judging panel of pet industry experts from Mars and Petco. The event will take place on July 25 during the pet industry’s biggest show of the year. One winning idea will receive a cash prize of $25,000 to help accelerate their business, and the opportunity to network with successful pet care leaders. Online submissions are now being accepted at www.petproject2017.org.

Eligibility: Early stage startups with less than $5M in revenue and less than two years since incorporation are encouraged to apply for $25,000 in “no strings attached” venture funding.

Judges (4): Joining Jacobs and Weatherup as expert judges are Banfield Pet Hospital SVP Jeannine Taaffe and Petco CIO John Zavada.


Share This Story On:

Digital Guide

CBD Trends

This digital guide provides valuable information on the subject of CBD, including content on dosage and the importance of being fully transparent about the product’s origin

Dog & Cat Needs

With dogs and cats being members of the family, there's vital information to know in order to serve their pet parents.

Pet Nutrition

Discover how science, technology and pet owning lifestyles are changing the industry.

Enews Subscribe

Subscribe To Pet Age
Sign up for the weekly e-newsletter, print magazine and more. Sign Up