Pawse Expands Executive Leadership, Taps Craig O’Keefe to Spearhead Retail Expansion

Pawse, a recognized leader in the pet CBD and pet wellness category, has announced the appointment of Craig O’Keefe as Senior Vice President of Business Development, a newly created executive leadership position that underscores the company’s commitment to accelerating growth and expanding its national retail presence.

A highly respected sales and business development executive with decades of experience in the pet products industry, O’Keefe will lead Pawse sales organization and oversee strategic business development initiatives. His primary focus will be expanding distribution and key retail partnerships, and driving continued growth across pet specialty, independent retail, and natural grocery channels.

“I’m excited to join Pawse at such a dynamic time in the company’s growth,” said O’Keefe. “Pawse has built an outstanding reputation for delivering innovative, science-backed CBD and pet wellness products that dealers and pet parents trust. I look forward to working alongside this talented team to expand our retail footprint, build meaningful partnerships, and further establish Pawse as the premier and most trusted brand in the pet CBD and wellness category.”

“Craig is one of the most accomplished sales leaders in the pet industry, and we’re thrilled to welcome him to the Pawse leadership team,” said Bradley Kerrick, Co-Founder of Pawse. “His deep industry relationships, strategic vision, and proven ability to grow brands make him the ideal leader to help drive our next phase of expansion. As demand for premium pet wellness products continues to increase, Craig’s leadership will be instrumental in bringing Pawse to more retailers and more pet families across the country.”

Before joining Pawse, O’Keefe served as Executive Vice President of Sales for Dog Owners Outdoor Gear, Senior Vice President of Sales for Dog Gone Smart, Senior Vice President of Sales for P.L.A.Y. (Pet Lifestyle and You), and Co-Founder and President of California Solutions/Pet Aromatics, where he helped build and grow several respected brands within the pet industry.