Escalade Acquires ASL Solutions, a Leading Manufacturer of Premium Insulated Dog Houses

Escalade, a leader in sporting goods, safety, and indoor/outdoor recreation equipment, recently announced the acquisition of the assets of ASL Solutions, a leading manufacturer of premium insulated dog houses.

Founded in 2000, ASL Solutions, Inc. is a manufacturer of premium insulated dog and cat houses and pet accessories designed to provide safe, comfortable spaces for pets in a variety of weather conditions. Founded by Howard Atkison and Bob Guinn, who bring more than 60 years of combined manufacturing experience, ASL was born from their desire to create a durable, fully insulated dog house that could withstand the demands of large outdoor dogs.

ASL introduced its flagship Dog Palace insulated dog house with real foam insulation and a durable, self-closing insulated door. Since then, the company has continued to innovate its product portfolio with solutions including the DP Hunter, CRB Palace, RB Palace, Cat Palace, specialized heating and cooling systems, and pet beds. ASL’s products are designed with a focus on durability, comfort, and thoughtful features that help pet owners provide a better environment for the animals they love.

This strategic acquisition expands Escalade’s ability to develop and grow compelling product lines by adding complementary manufacturing capabilities and a differentiated product platform to its existing portfolio. ASL Solutions’ rotational molding expertise and durable, fully insulated dog houses expand Escalade’s domestic production capabilities while providing a meaningful entry into the growing pet market. ASL’s products, engineered to help pets stay warmer in colder weather and cooler in warmer conditions, build on Escalade’s experience serving consumers with sporting goods, recreation, and other outdoor, backyard, and family-oriented products. The transaction creates opportunities to leverage Escalade’s capabilities, resources, and broad reach to strengthen ASL’s existing product lines and expand into complementary categories that support Escalade’s long-term growth objectives.

“In addition to the expanded U.S.-based manufacturing capabilities, this acquisition supports our strategy of pursuing complementary opportunities that can drive long-term value creation. ASL provides a meaningful entry point into the growing pet market, which is a natural adjacency to our sporting goods and recreation markets. We look forward to building on ASL’s strong foundation and providing consumers with premium products designed with the quality, durability, and thoughtful design they expect from our brands,” said Escalade’s President and CEO Patrick Griffin.

“We founded ASL Solutions with a simple goal: to create better, more durable spaces for pets and give owners greater peace of mind. That commitment has guided our approach to product innovation for more than 25 years, and we are proud of the foundation we have built. We believe joining Escalade is a logical next chapter for the company and our customers, and that Escalade’s resources, reach, and shared commitment to quality will create additional opportunities and bring our products to even more pets and their owners,” said ASL Solutions owners Howard Atkison and Bob Guinn.

ASL Solutions will join Escalade’s US Weight Group portfolio of fitness and safety products, which is led by Allison McDonald, General Manager of US Weight Group.

“We are excited to welcome the ASL team and look forward to bringing their experience, expertise, and passion to our organization. The addition of ASL’s rotational molding capabilities complements our existing injection and blow molding capabilities, expanding our domestic manufacturing platform and creating opportunities to leverage the strengths of our organization. Entering the pet market provides a meaningful new category for us, and we believe the combination of our teams, capabilities, and shared commitment to quality and innovation will create compelling new opportunities for long-term growth,” said Allison McDonald.