Pathway, a national veterinary management group serving pets and their parents in the U.S., announced a comprehensive company rebrand to Pathway Vet Alliance.
The revamped brand identity fortifies Pathway’s position as a “change agent for good” in the veterinary industry and elevates the company’s focus on providing personalized management support and tooling to veterinary practices across the U.S.
As part of the rebrand process, Pathway is adopting a new logo, color palette, typeface, website and streamlined brand system. The new extended company name and look will help differentiate Pathway within the veterinary industry and better convey the company’s unique people-focused culture.
“Our company has always been deeply passionate about inspiring positive change for our partners, the veterinary industry and beyond. This rebrand is an amazing opportunity to better communicate our company culture and values,” said Stephen Hadley, DVM and CEO of Pathway Vet Alliance. “We work with veterinary hospitals to remove the administrative burden from their team, so they can focus on what they love—providing the best care possible to our patients.”
Pathway will roll out its newly revamped company identity at the 90th Annual Western Veterinary Conference (WVC) March 4-8 at the Mandalay Bay Convention Center in Las Vegas, Nevada. Pathway is a sponsor of the event and will be located at booth 1008 during the five-day conference.
Throughout WVC, Pathway plans to fully demonstrate its commitment as a “change agent for good” by raising funds for three charities connected to causes important to the veterinary community. Pathway will donate $5 to charity for each visitor’s event badge scanned at their booth. The total amount donated by Pathway will be divided equally and will be presented to the American Humane Association, the American Veterinary Medical Foundation’s Veterinary Care Charitable Fund and the American Foundation for Suicide Prevention.
“We’re excited to unveil Pathway’s new look at this year’s Western Veterinary Conference and to kick off our rebranding efforts by giving back to charity organizations, which are close to our hearts,” said Jasen Trautwein, DVM, co-founder and chief visionary officer at Pathway Vet Alliance. “We encourage those visiting the conference to stop by our booth and help us contribute as much as possible to these amazing charities.”
In 2017, Pathway grew organically and by acquisition, adding nearly 100 hospitals for a total of more than 125 locations throughout the U.S. Additionally, the company added over 800 employees, growing to more than 2,500 employees in total.
Earlier this year, Pathway relocated its support team to an open-style office space within the historic Seaholm Power Plant in downtown Austin, Texas. The move was made to accommodate the growth of the company and projected 2018 growth.